Marchitect Marek Prchal and former prime minister Andrej Babi (ANO) ended their ten-year collaboration. Prchal confirmed it to the server Info.cz. According to him, the reason is not the result of the presidential election, the end in the marketing team of the ANO movement was filled before them. She was running away from all her friends was excluded by the association of advertising professionals Art Directors Club Czech Republic (ADC). Babi’s campaign in the second round of the presidential election was considered unethical.

“It was ten years, which are once in a lifetime,” Prchal told the server. “Andrej Babio and I fell out and drank a lot of tea,” he added.

Prchal has been part of the ANO marketing team since 2013, when the movement entered the lower house with a gain of 47 mandates. It became part of Bohuslav Sobotka’s government together with SSD and KDU-SL. She ran as an expert in online communication and social media has been with all campaigns since then. After the parliamentary elections in 2017, Babi called him the “genius of social media”, and praised him for his book About dreams, when I accidentally spm.

Prchal was thus at the birth of the website Mdi.cz, which focuses on marketing and media. In the past, among other things, he supported the presidential campaign of Karel Schwarzenberg or advised the crackdown of Prime Minister Adrian Krnov. In addition, he was engaged in graphic design and journalism.

A few days ago, he became the first member to be expelled from the ADC in 30 years. According to Len, Babi’s campaign crossed not only professional but also ethical boundaries. The chairman of the ANO movement faced criticism for billboards with the text “I will not turn Czechia into a wolf. I am a diplomat. Not a soldier. President Babi”. Critics accused him that he was afraid of elections. Babi acknowledged that the text was not successful and promised to change it. New placards appeared on the billboards with the inscription “Generl nev v mr” with the caption “Volte mr. Vote Babie”.

In the end, in the second round of the presidential election, Babi lost the team by a million votes to the former high representative of NATO, General Petr Pavel. On Monday Conversation for the Young Front Dnespak Babi stated: “It is true that one marketer did not fully manage the campaign. the billboard on which there should not have been a soldier, but a general, and who was supposed to talk about peace, was completely unsuccessful. And not about the wolf. We should have been shouting slogans to help people.” However, he did not give the specific name of the marketer.