The new Theresianer image makes its debut – Italianfoodtoday.it
Theresianer keeps faith with its historic tradition, modernizes itself and takes a completely new contemporary route.
With a remarkable stylization, the Theresianer lighthouse remains a unique and distinctive element, in the logo and in the body of the labels, accompanied by the simplification of the color palette now based on pastel colors, by a new font and a payoff of the logo reinforcing the Italian spirit.
The new Theresianer image involves all the references in an unprecedented and original graphic language that updates and distinguishes the Italian beer born in Trieste in 1766. The Theresianer gustatory journey winds through the different beer expressions in bottle and keg format: IPA, the beers unfiltered Premium Pils and WIT, Premium Lager, Strong Ale, Pale Ale, Bock, Vienna as well as Bierbrand distillate.
The best Central European tradition of high quality drinking, belonging to the history of the “Borgo Teresiano” of Maria Theresa of Austria combined with fidelity to the “Edict of Purity” issued by Duke William IV of Bavaria in 1516 and respect for the natural maturation times of the beer make Theresianer an excellence in the Italian brewing panorama and in some ways “the smallest of the brewing industries” in Italy.
Typicality, organoleptic characteristics, pleasantness continue to convince internationally: Theresianer triumphed by winning the Gold Medal with Vienna at the Brussels Beer Challenge and the title Brewery of the Year – Italy at the New York Beer International Competition. Theresianer is also a member of the “slowBREWING” Association whose objectives are the pleasure of moderate and conscious consumption, the accent on the regionality and authenticity of the beers, responsible agriculture and care for the environment.
The story of the new contemporaneity of the Theresianer universe takes place in 2023, where taste and quality give life to distinctive beers, fruit of the competence and wise use of raw materials, now contained in a dress with a strong personality and original charm.