Modulnova, the first flagship store in Austria
In Vienna, fluid and refined environments tell the whole Modulnova lifestyle: it is the brand’s new flagship store in Austria, born in partnership with Eskole and the Leiner Group
Modulonova opens the first flagship store In Austria, an elegant showroom of 300 m2 located in the capital, a Vienna. Overlooking one of the main arteries of the historic center of Vienna, the new flagship store Modulonova aspires to become a point of reference not only for the city, but also for the Austrian market. The interior design of the settings is studied in detail: the result is a fluid succession of environments that tells the Modulnova lifestyle, a refined set of suggestive atmospheres in which materials, shapes and colors reflect the sensitivity and personality defined by the brand. Inside the elegant showroom, architects, interior designers and private clients are invited to immerse themselves in the world of Modulnova through a fascinating exhibition itinerary which covers a total area of 300 square meters and develops through a fluid succession of environments capable of conveying a precise idea of lifestyle.
The kitchen furniture is declined in four different systems Modulonova with a well-defined style. Starting from Blade workshopwith its iconic island proposed in the warm tones of Matt honed Emperador Brown marble with peninsula in Eucalyptus. The structure is included in an environment studied in every detail and complete with shelves in Eucalyptus and columns in the Bronze Dust bronze finish which contribute to defining a space with a refined and enveloping atmosphere. Also on display is the composition Skill Gres/Chassis defined by the chromatic contrast between the Gold Brown stoneware of the island and the Nut Milan of the columns. This space opens onto another room used as a cellar and characterized by the Industrial system. Complete the proposal dedicated to the kitchen MH6 system in Milltech iron and the composition Frame/Skill defined by the Gray Calm Lacquered elements. The exhibition continues with the area dedicated to Lama bathroom in Piasentina stonearea living room MH6 with elements in Piasentina Fiammata stoneware, Rovere Fumo and Lacquered Gray Calmand an outdoor proposal made up of an Unlimited bookcase in Ferro and an island in Gres Dark Depth and Gres Gaphite Raw. The path ends with Modulnova Lab, exhibition space dedicated to materials but also place designwhere ideas take shape thanks to the advice of highly qualified personnel.
The new Modulnova flagship store in Austria by Franz-Josefs-Kai was born in partnership with Eskole and the Leiner Group, a point of reference for interior design in Austria. “This successful collaboration makes it possible to bring together, in a single space, the luxury of luxury Made in Italy and the efficiency of the best professionals at the service of designand it does so in the context of a creative city with a long history linked to art and architecture such as Vienna, a center of great strategic importance for our brand”, underlines Dario Presotto, President of Modulnova. “The decision to open a flagship store was born from the desire to respond adequately to the requests of a refined and demanding clientele come the Viennese one“ says Reinhold Güterbier, CEO of Leiner, which also underlines the growing attention of the Austrian public towards the kitchen, increasingly understood as a privileged environment for expressing one’s style and philosophy of life. “With Modulnova we have managed to bring to Vienna an Italian brand capable of proposing an innovative way of conceiving the kitchen. This is also made possible by the introduction of the concept of customization, thanks to a system that allows you to define each environment to measure for the customer”.