For the launch of the visually and technically revised Supercard app and the Passabene app, TBWAZürich created a series of new spots “with a high recognition value”, as stated in a press release. They focus on the functions of the apps and motivate the target group to use their “broad digital” application possibilities.

The concept: The Supercard app and the Passabene app would offer a “comprehensive” range of services that would make shopping, saving and profiting at Coop easier and save you a lot of tedious work. “This is exactly what the spots dramatize in an entertaining and emotionally understandable way and lead to the request to save the additional effort with the help of the right app,” as TBWAZürich continues in the message.

The four spots – three for the Supercard app and one for Passabene – were created by director Sye Allen. “Syes British origin is in the comedic flair of the stories and the slightly exaggerated characters, who learn in a loving way that it’s worth moving with the times – also when shopping at Coop and in its partner companies,” as it goes on called.

Responsible at Coop: Vanessa Finzer (Head of Advertising), Samuel Libis (Head of Supercard and Customer Clubs), Alain Comment (Head of Customer Marketing), Simon Huhnblust (Head of Advertising Promotion/Sales Promotion), Laura Schläpfer (Project Manager Advertising Promotion/Sales Promotion), Lukas Schwarz ( Head of Private Label/Image Advertising), Céline Châtelain (Customer Marketing Project Manager), Nicolaario (Project Manager for Image/Private Label Advertising), Florian Lanovic (Head of Social Media/Online Campaigning), Lucas Bieler (Social Media / Online Campaigning Project Manager), Oliver Pursell (Project Manager Social Media), Anja Nowak (Project Manager Online Campaigning), Simon Flatt (Head of Media), Karin Rieth (Head of Media Classic), Lukas Schmid (Senior Project Manager Digital Media); Responsible at TBWA Zurich: Manuel Wenzel, Susanne Weeber, Susanna Fill, Jan Krohn, Maude Mahrer, Stefan Orian (creation), Esther Ortega, Sabrina Iseli (consulting); Responsible for Farbfilm by Shining: Sye Allen (Director), Joe Douglas (DOP), Leonardo Sanfilippo (Executive Producer), Flo Brunner, Laurent Arber, Yanik Müller (Producers), Philippa v. Wittgenstein (line producer), Jakob Gierse (art director), Matt Pochettino (editor); Responsible at HitMill: Fred Herrmann (composition, producer, mix), Roman Camenzind (executive producer), Noemi Mathis (project management); Responsible TWmedia: Stephan Küng (overall responsibility), Manuela Brunner (media planning), Pearl Kathriner (senior TV planner), Damiano Vitali (Head of TV), Sven Däschner (Head of Online), Nina Hudetz (online media planner), Aaron Salzgeber (digital campaign manager); Responsible at Cover Media: Angelina Belintani (production & casting), Baschi Thommen, Rainer Ammann, Stefan Sommerhalder (soundtrack). (pd/tim)