Localization 2022. Who Should Do Foreign Business in Russia | Trends | news
Since the end of February, more than 500 companies have announced the suspension of economic activity in Russia, some of them hope to resume work in this market, others completely stop their brands or sell local businesses to new owners. This review contains a list of companies transferring Russian divisions to other consumers
Finnish dairy producer Valio sells the business to the manufacturer of sausages “Velkom”. The plant in Ershovo and the right to use the Viola brand will be transferred to the new owner.
Velcom company in 1992. Raisa and Oleg Demins. The Velcom trademark is owned by Denir LLC. According to the report provided by the Federal Tax Service, the structure’s revenue over the past year increased by 13.5% and amounted to 310 million rubles. The general director of the company is Raisa Demina, she is also a loader of 9% in Pavlovskaya Sloboda Meat Processing Plant LLC, which is absorbed by Denis Demin. The revenue of this structure for 2021 reached 7.3 billion rubles, which is 5.1% more than in 2020. Denis Demin also owns 100% of Velcom Trading House LLC. The income of this company for 2021 falls by 9.6% – to 105.4 million rubles.
Finnish developer YIT sells the Russian association group “Etalon”. From
messages on the buyer’s website it follows that the amount will not exceed 4.6 billion rubles. Yuit Russia is engaged in the construction of residential real estate of the middle class. The company’s land bank includes 19 construction and construction projects in five regions of Russia: in Moscow and the Moscow region, St. Petersburg, the Sverdlovsk region, Kazan and Tyumen, in Spain.
The Etalon Group was opened in 1987. The developer is engaged in comfort, business and premium class housing in Moscow, the Moscow Region and St. Petersburg. According to data on the website of the Federal Tax Service of Russia, the enrollment of JSC “GC” Etalon “over the past year has grown more than five times – up to 6 billion rubles.
brewing company AB InBev sells a non-controlling stake in AB InBev Efes to its Turkish partner Anadolu Efes. As a result, the amount of the suspension of production and sale of Bud beer in the Russian Federation, and the loss of AB InBev from the depreciation of the cost of a stake in the joint venture is estimated at $1.1 billion.
AB InBev Efes is a joint venture established by AB InBev and Anadolu Efes in 2018 to operate in Russia and Ukraine. In Russia, the companies operate 11 plants and three malting complexes. According to Interfax, the asset is legally registered with JSC AB InBev Efes. The revenue of the structure, according to the Federal Tax Service, in 2021 increased by 11.1%, to 85.5 billion rubles.
Earlier, Kommersant, citing sources, reported that Carlsberg Group may sell Baltika to AB InBev Efes. The interlocutors of the publication note that we can talk about the transfer to new ownership not of the entire business, but only of part of the enterprises. Do not comment on the situation.
German food manufacturer Dr. Oetker will sell the plant in Belgorod
The revenue of Dr. Otker LLC in Russia, according to the report to the Federal Tax Service, for the last year amounted to 2.6 billion rubles, which is 6.3% more than in 2020. The director of the company is Alexey Shcherbakov, the executive director is Dmitry Korobko.
Russian business OBI bought by a local investor, according to Forbes on April 12. Report on the transfer of six legal entities to new owners, the agreement is being approved by the Federal Antimonopoly Service. The buyer was not disclosed. The source of the publication was the former commercial director of OBI Evgeny Movchan.
TJX GK arises from a business network Family. In 2019, the company bought 25% from a reliable retailer. Losses from investments in the network will amount to almost $40 million. The head office of the retailer, Familia Trading, is located in Luxembourg. The chain manages more than 400 stores.
Today, April 28, the sale of the Russian business was announced by LPP SA, which owns clothing brands Rreserved, Cropp, House, Mohito and Sinsay. The company said that this is due to potential buyers.
“Interfax” catastrophe LLC “Re Trading” as a subsidiary reaction of LPP SA in Russia. The legal entity’s revenue last year received 52.9 billion rubles, which is almost twice as much as in 2020.
Tobacco company Japan Tobacco International can also get rid of Russian assets. “JT Group is considering various options for its Russian business, including a potential transfer of ownership,” –said in the group.