Russian cinemas decide to freeze ticket prices – Russia |
March 21. Interfax-Russia.ru – Cinema chains “Karo”, “Kinomax”, “Cinema Star” and the united cinema chain “Formula Kino/Cinema Park” have decided to keep pre-crisis prices for tickets and cinema bars.
“Despite the increase in prices in most cases, cinemas in Russia retain the pre-crisis cost of tickets and cinema bar products. With this initiative, the government of the federal cinema chains Karo, the combined cinema chain Formula Kino / Cinema Park, Kinomax and Cinema Star. Restrictions on volume and mask schedule, which also corresponded to a more comfortable visit to the cinema,” the press service of the Karo cinema chain said.
As was customary in connection with the sharp turn in the market of large studios, which accounted for about 80% of the box office, “put new furniture in front of the business to update the repertoire.” Already, the repertoire of cinema chains includes more than 70 films of various genres from 15 countries.
“Our main task today, as always, is to give people the ability to unite and heal the power of art. was present in our cinemas. Zinyakova.
She clarified that an online recommendation service will be launched in the near future to help navigate the repertoire.
As Aleksey Vasyasin, General Director of the United Cinema Network “Formula Kino” and “Cinema Park” noted, cinemas remain an adequate and relevant form of leisure.
“We continue to work on expanding the repertoire, as well as the range of alternative consumption, iconic events that are of interest to watch on the big screen, and the return of culturally significant and cult films. Bollywood highlights schedule,” he said.
Karina Agadzhanova, Managing Director of the Cinema Star cinema chain, in turn noted that at present the main goal of cinemas is to quickly and competently respond to all changes. “It’s not the first time that the film business has been in a ‘crisis’ situation. Let’s get through this together,” she said.
It is clarified that an independent survey among visitors showed that foreign viewers are looking for Korean cinema (40%), Latin American (32%), Indian (19%) and Chinese (10%).
“It is known that Russian distributors are actively attracting new partners to the Russian market, and have also changed formats for marketing pictures, so we will see many fresh projects in the near future,” the message says.
Earlier, foreign companies Walt Disney Company, Sony Pictures, Warner Bros., Paramount, Universal decided to suspend theatrical distribution of their releases, and also temporarily stopped their activities in the Russian Federation.
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