Sticker campaign on the Meir: “99% of all bacteria are healthy” (Antwerp)
Why 99% of all are healthy. that message drew the team of Yokuu, an Antwerp company that produces cleaning products, to the Meir on Friday. With a sticker, business manager Joris Jansen wants to raise awareness and inform Antwerp residents about the good properties of bacteria, which have acquired personal characteristics from the corona pandemic.
Wherever you go, you will find a meat rubbing alcohol. It has become a result since the coronavirus broke out in our country in 2020. In addition to the virus, it has also placed all bacteria in the dark corner. But in reality, bacteria do us more good than harm. The Antwerp company Yokuu wants to highlight those good bacteria and set up a sticker campaign in Antwerp, Hasselt and Mechelen. The message: “Why 99% of all are healthy†
Yokuu doesn’t just do that. The company develops products with healthy bacteria that are developed in the Ardennes forest. Bacteria can be processed until effervescent water can be added. “Hygienic is not the same as sterile,” says founder Joris Jansen. “Sterile living is not healthy. We have to find a balance, restore the natural balance. Due to the corona crisis, the pendulum has swung and everything has to be disinfected. Today disinfection tends to almost sterilize, explanations are necessary for our immune system. Research shows, among other things, that children who grow up with a pet develop less. With our campaign we want to make people aware of the good properties of bacteria in a positive way.” coat