TV channels “Russia” and First became the most popular channels in 2021
TV channel “Russia” for the sixth time in a row became the most popular TV channel in the country, second place was taken by Channel One. These are the findings of a sociological study. Media scope…
According to Mediascope, the average audience share of the Rossiya channel in 2021 was 12.9% with an increase of 4% over the year. True, in the big three leaders, the average annual audience of the other two TV channels decreased: for the First to 10.2% (a decrease of 2.9%), for NTV to 8.6% (a decrease of 8.5%).
At the same time, the prime issue of Vesti on Rossiya, occupying the first place, for the third year in a row retained a slight increase in its audience. The average share of the Vremya program on Channel One decreased by 2.5%. The primetime program “Today” on NTV, after significant growth in 2020, lost a lot in 2021 – 27.1% of the audience.
On the Rossiya TV channel, among the daily information and discussion talk shows, the leaders are “60 minutes with Olga Skabeyeva and Yevgeny Popov” and “Evening with Vladimir Solovyov”. It is also noted that the top best news programs included “Vesti Nedeli with Dmitry Kiselev”, “Vesti on Saturday” by Sergei Brilev and the exclusive program “Moscow. Kremlin. Putin”.
As part of the program “Let them talk” and “Actually” on Channel One. The program “Andrey Malakhov. Live” on “Russia” took the third place. And the project “Hello Andrey” has also become the most popular of the entertaining talk shows aired once a week on the Rossiya channel.