Midtbyen, Clothing store | Closes the clothing store with a heavy heart
– I do not want to give up, says store owner Linda Kvam.
In the autumn of 2017, she started up the clothing and interior design store Hærlighed – lille København in Thomas Angells gate in Midtbyen. But January 31st is the end. Then close their doors to avoid bankruptcy.
– After the corona came, there have been too few customers drop by. People do not need as much clothing when they sit in the home office. The rent will be too high in relation to the turnover, says Kvam.
Until the connection, the store has a discontinuation sale.
It was MN24 who first announced that the store will be closed.
– Horrible
In the add to pandemic, Kvam points out that it is noticeable that the bus stops have disappeared from Munkegata, and that customers are struggling to find parking spaces.
– The afternoon customers are gone. Now there is a bus stop in Prinsenkrysset, and the next is not before Nova cinema center in Olav Tryggvasons gate. For some seniors, it’s too far to go. It has been taken up in the Midtbyen group, but they come no way. I wonder if the politicians use the city themselves. It does not seem like they want a vibrant city, says Kvam about the bus change.
About parking, she says the following:
– Many complain about few and expensive parking options, and I understand that. Well, it costs 92 kroner to hours, and then it has to be increased by 30 percent. It’s horrible.
– Did you manage if it were not for the pandemic?
– Yes, I think so, but the development in Midtbyen does not help.
Before Kvam opened in Thomas Angells gate, she had the shop for almost a year at Rosenborg park, and before that she had an online shop for a year.
– Running an online store is not the same as an ordinary store. The point of opening a physical store was to create an atmosphere.
Kvam says that it was in Copenhagen that she found out that she wanted to open a clothing store, hence the name Hærlighed – lille København.
– I saw many nice concepts there.
Expensive to avoid bankruptcy
Well, she’s a job seeker, but wants to have the opportunity to run an online store as a side business.
– The plan is to set up an online store again, but it depends on how the negotiations go with the supplier. I have thought that I should be okay to sort it out before it went as far as bankruptcy. I have ordered items for half a year ahead of time and when I had to cancel this I was told I have to pay cancellation fee.
According to Kvam, this amounts to a total of 174,000 kroner.
– It costs me a lot to cancel. It had paid off to go bankrupt. Had I done so, everything would have been deleted. I think that’s nice.
In addition to Kvam, it is to have worked as an extra help at the store that some close the doors.
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