Opening of GATEZERO: Highsnobiety at Zurich Airport
The Highsnobiety Concept Store “GATEZERO” has opened. On 120 square meters in the Airside Center of Zurich Airport, GATEZERO offers a range of over 15 international brands in the product categories ready-to-wear, shoes, watches, jewelry, eyewear and care products for six months. Acne Studios, Advisory Board Crystals, Ambush, Balenciaga, Bottega Veneta, Burgunder, Byredo, Comme des Garçons, Gucci, Hatton Labs, IWC, Jil Sander, LOEWE, MediCom Toy, On Running, Salomon, Sigg and Saint Laurent are represented. In addition, limited editions and the Highsnobiety Private Label Collection will be available from GATEZERO. GATEZERO is no ordinary concept store. The large area in the Airside Center of Zurich Airport is used by highsnobiety with constantly changing brand activations and experimental area extensions. The open and raw aesthetic of the store puts the focus on the products and enables travelers to immerse themselves in the inspiring world of carefully selected brands. GATEZERO becomes a lively platform that invites passengers to discover and experience brands and products in an exciting environment. The project is very important to Highsnobiety and Zurich Airport and because it has been further developed and promoted despite the pandemic, the press release says.
About highsnobiety
Highsnobiety has become a brand dedicated to the new generation of cultural pioneers. Their spectrum includes everything from fashion to sneakers to design, music and entertainment. In a world of culture obsession, the mission is to shape curious outsiders into cultured insiders. Founded in 2005 by CEO David Fischer, Highsnobiety has grown into a global company with headquarters in Berlin and offices in New York, Los Angeles, London, Hong Kong and Tokyo. Highsnobiety includes digital and print media, innovative events, a creative agency and a unique online shopping platform.