Louis Vuitton, Chanel, YSL … The pretty upcycling of vintage jewelry from Gigi Paris
Louis Vuitton, Chanel, Yves Saint Laurent, Hermès … Gigi Paris transforms vintage and branded trophies to make them a jewel of character. A good gift idea as the end of the year holidays approach.
Seeing that Gigi paris launched its nice project in January 2020, two months before the health crisis, we could say that the Parisian brand was unlucky. And yet, their young company did not experience the crisis at all. Because the founding idea of the house could only please, go viral and be brought to grow. By witnessing the 31,700 subscribers that this young brand has managed to win in a natural way.
Neo vintage
Passionate about vintage, the collective behind Gigi Paris did not limit itself to offering its old finds. Charming son? In addition to the classic second-hand offer, the Gigi team also collects buttons, padlocks and objects all bearing the initials of the big labels (Louis Vuitton, Chanel, Hermès or Yves Saint Laurent in the lead) to reassemble them in new jewelry. .
Objects often thought of by brands as secondary and of which Gigi Paris is the headliner of a unique and responsible jewel. An idea well in tune with the times, the success of which is already shaping up to be exponential.