DIJON: La Miellerie, a captivating boutique dedicated to beehive products
Between showroom and shop of local products, the Miellerie d’Apidis was inaugurated on Tuesday, October 12 in the Cap Nord area in Dijon. “Working in a short circuit allows the consumer to have access to quality honey,” said Thomas Decombard Perronneau.
Thomas Decombard Perronneau, current Managing Director, works on the internal organization of APIDIS, honey production and beekeeping practices making use of new technologies made available to him and makes known all the honeys of the Perronneau Family beyond borders by ensuring them a presence in more than 39 countries.
A passion and a know-how that is passed on from generation to generation as part of a process of preserving biodiversity. From this point of view, it is an exciting job for the family; it is also the transmission of a culture and a know-how: spending time with bees, in nature, discovering panels of trades that make up the profession of beekeeper. In this family, the passion for the profession is passed down through the family.
Apidis has found it a point of honor to be part of a process of preserving its know-how and has, over the years, set up a training and support program for its sustainability and transmission; it is our duty to take into account future generations of biodiversity and the environment because the profession of beekeeper is totally dependent on the ecosystem.
Forced to leave the historic site of rue de l’Éluse in Dijon in 2018, which no longer allows lasting development for future generations, the opportunity to create honey on the agro market in Dijon at 17 rue de Skopje introduced himself.
La Miellerie opens this Wednesday, October 13 and is located at 17 rue de skopje. The store will be open Tuesday to Saturday from 10:30 a.m. to 1 p.m. and from 3 p.m. to 7 p.m.
Thomas Decombard Perronneau
Managing Director of Apidis
“Every four years we have a gathering of all beekeepers from around the world in a new country. We systematically participate in this event called Apimondia. We have discovered in the course of these events beekeepers who have the same convictions as us. Today we can offer lemon tree honeys, coffee honeys, honeys that we are unable to produce in France but which have an incredible flavor and would not be harmful to consumers. traceability is very important for us. “
“After the rosemary honey that we make in the south of France, we go back to Burgundy to make the spring flower honey.”
“We have acquired a know-how over the years on honey-based products. For example, we have launched a range of sweets. This is an innovation because they are gelled candies with honey. We have taken over the best sellers. from a very well known brand (teddy bear, strawberries, bananas, crocodiles…) for its health. The sweets are natural flavors and without coloring. The advantage of honey is that it has a very high sweetening power. have a sweet taste in the mouth while reducing the sugar level. ”
“The more product we can sell here, the better it will be. We now realize that the remuneration of beekeepers is less and less obvious. Working in a short circuit allows the consumer to have access to quality honey without going through it. blending honeys at a practically similar price Today we practice a pricing policy here which is much more advantageous in standard distribution networks but which allows fair remuneration for our partner beekeepers and internal to Apidis.
Benoit de Langalerie and Clarisse Bonichon
“This place is a place of relaxation. Both in the forest and in the heart of a beehive with drops of honey falling on you, the beehives around you. Here (in the center of the shop) we make you discover the history of honey, different flavors, different products linked to the beehive. We really wanted to create this atmosphere of discovery through this space. “
“Thomas said to me” Benoit I want us to tell the story of my grandmother who carried honeypots on her back, who repaired the truck wheels with her adjustable wrench in her purse. There was really something to highlight. We wanted to create a wow effect by saying that when people came there they would say to themselves “In this story of the Perronneau family, a lot of things happened to get there”. It is another stage, a stage which corresponds to small children which today is contemporary. ”
“Everything is bio-based, in ecological materials. We have chosen natural decoration systems without fetching water. They are stabilized plants. The birches were chosen from the forest one by one.
For the structure, as a cabinetmaker, I told my designer that his idea was not feasible. So we have to work a lot so that the cells can stick together in a rounded way.
Whether for benches, assembly systems and more, it’s traditional solid oak cabinetry. “
“We worked with an extraordinary photographer to dress the walls of the honey house. This photographer is Éric Tourneret and he is the most famous bee photographer in the world.”