The “click and collect” of the store specializing in culinary utensils, Alice Délice, in the city center © Antoine Merlet
On Monday, October 11, several dozen traders and artisans gathered at the Cité internationale de la Gastronomie, to discuss digital issues. The “Connect your business” operation, initiated by the Metropolis, offers these professionals the opportunity to discuss topics such as the development of online sales, referencing on the web, or even click & collect.
The year 2020, associated with the health and economic crisis, encouraged the rise of digital technology among local shops. So to make digital technology an asset, the Métropole de Lyon organized, Monday, October 11, the 4th edition of the “Connect ‘your commerce” initiative at the Cité internationale de la Gastronomie. In the presence of elected officials and experts, a community of downtown merchants and artisans gathered to discuss the progress of digital in stores, in order to meet the new needs of their customers. The idea being to come back to the difficulties encountered during the crisis and to identify practical and concrete solutions to develop their point of sale.
250 companies trained in digital technology
“To support them in this process, the Métropole de Lyon has funded for the past year, with 250 businesses in the region, digital training provided by the advisers of the ENE, the CCI Lyon Métropole Saint-Etienne Roanne and the CMA of It is also in the process of carrying out a strategy to maintain local commercial activities, essential to the dynamism of city centers and town centers in our territory. “, underlines Emeline Baume, vice-president at the Métropole de Lyon, delegate for the Economy, employment, commerce, digital technology and public procurement.
In addition, the community is working on modifying the SEMPAT, the Grand Lyon mixed economy company, with the aim of developing the portage of businesses in the smallest municipalities to allow commercial establishment. About fifteen sites have been identified, which is equivalent to a total estimated amount of 15 million euros for intervention outside Lyon.