3 years after its creation in 2018 by Samuel Olichon, Anotherway, creator specializing in zero waste products in the home universe, is taking a new key step by becoming a company with a mission.
This approach involves a strong ecological commitment, carried from the very beginning by the founder and his team, in order to reduce the amount of waste generated on a daily basis.
Since its creation, Anotherway has aimed to support everyone in their ecological transition. The starting point is simple: every room in the house is full of single-use products, most often made of plastic. By offering reusable ecological alternatives, easy to use and just as effective, Anotherway aims to convert as many people as possible to more responsible consumption that respects the planet.
”Today a company does not have as only one but to make economic value. The environmental and societal challenges are such that it is everyone’s responsibility to change the lines, to manufacture and sell differently, to become aware of and support change. It was important for us to add to the economic objective of Anotherway, the objective of social and environmental impact. Samuel Olichon, founder
By becoming a mission-driven company, Samuel Olichon formalizes this commitment by setting it down in black and white, in the statutes.. Anotherway thus formalizes its mission of “Making small ecological gestures a reflex for all” and therefore undertakes to democratize sustainable alternatives to everyday disposable products in order to change consumption habits.
The talents, energy and ideas of the team are mobilized on a daily basis to serve this mission and advance this ecological and social project, by creating responsible products, with committed partners and as close as possible.