Second in ice cream sales in Greece in 2022
The international challenges and the revaluations in all categories, the significant investments, the increase in sales and exports as well as the new products in the ice cream category Cree Cree for 2023 they were, among other things, at the center of the Annual Ice Cream Conference of the Greek dairy industry.
This year’s conference, which took place for the first time in two years after years of restrictions due to the pandemic, was attended, as every year, by partners and representatives of Kri Kri from all over Greece and abroad.
According to the data presented during the Conference, Kri Kri achieved significant growth, while it was the second selling ice cream brand by volume in Greece, according to Nielsen data.
The company launched new ice cream flavors and upgraded the image of its Professional Ice Cream with new branding and a new logo at the points of sale.
As part of the Ice Cream Conference 2023, the President and CEO of Kri Kri, Panagiotis Tsinavos, said characteristically: “In 2022, despite the difficulties caused by the pandemic, the energy crisis and the increase in prices, we did not stop listening to the needs of the consumer and society. We have managed for another year to complete important investments with multiple results, such as the Biogas and Cogeneration Station, and we continue energetically, “TOGETHER AGAIN with Kri Kri pleasure”, as is our central message, so that 2023 will be a year full of positives . challenges that will help us once again exceed all expectations”.