New event location Play South officially opened: “Here you step behind the scenes of the television world” (Antwerp)
Play’s new event location officially opens its doors today on the Vlaamse Kaai in the heart of Antwerp. Viewers can go here for a ‘total package of entertainment’: live shows, previews, events, but also just for a nice drink. “Everyone is welcome at Play Zuid,” says Martijn Bal, director of Live Entertainment at Play Media.
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You may have already seen the interior of Play Zuid on your television. After this, the site is home to programs such as The Table of Four, Jan Jaap on Sunday NL Tulips from Antwerp, but more programs will be added in the future. From now on, SBS Belgium, the company behind the Play channels, will also go through life with a different name. “From now on we talk about Play Media”, said CEO Jeroen Bronselaer during the opening.
A real experience
“We are happy to be able to open this Play hub in Antwerp. We also like to work with the people in the area. Everyone is welcome at Play Zuid and the experience is central here. As soon as you set foot in here, you find yourself behind the scenes of a television city. People can attend finals and avant-premières here, but they are also welcome to just grab a pint,” explains Martijn Bal. “The focus is not just on television. In the future we will also organize radio concerts and companies can also use the location for events and reliability.”
Accompanied by a fanfare band, Benjamin Dalle (CD&V), Minister of Media, inaugurated the new location by throwing a champagne bottle against the front door. According to him, Play South will contribute to community building. “People can come together at this location. That shared a sense of community. Investing in this new accommodation is therefore important for the quality of our Flemish television and the quality is there. Just look at the Play program, for example James the Musical that the achievement has won Golden Rose. It is great to see that innovation is becoming a reality here at Play Zuid.”
Play South is open from Monday to Thursday from 6 pm.