Look inside the new Dior boutique on Dam Square in Amsterdam
Amsterdam is one Dior boutique richer. Lovers of the French fashion house could of course already visit the boutique on PC Hooftstraat, but recently you can also stay in the center for the ultimate Dior experience. For example, a secret boutique has opened its doors on Dam Square, on the corner where Amsterdam’s most famous square merges into Damrak. What can you expect? Three floors where you are completely immersed in the world of Dior.
New Dior boutique in Amsterdam
The iconic building โ which is located opposite De Bijenkorf, which also houses a Dior shop โ has been carefully selected by the French fashion house. Not only is it located in one of the most prominent places in Amsterdam, but with its red-brick construction, it also embodies traditional Dutch architecture.
Once inside, you will marvel at the interior, which has soft accents in white, beige, gold and subtle pink. The stylish setting not only includes great values โโof the fashion house, such as the Versailles-style parquet floor and the signature Cannage motif on large wall panels, but is also dotted with designer furniture and sculptural works by artist Tony Jouanneau.