Modulnova, the first Austrian showroom in Vienna
Modulonova debuts inside Austria with the first flagship store a Vienna: a space of 300 square meters overlooking one of the main arteries of the historic center of the capital, which was created in partnership with Eskole and the Leiner group, a point of reference for interior design in Austria. “This successful collaboration brings together, in a single space, the luxury of Made in Italy and the efficiency of the best professionals at the service of design, and does so in the context of a creative city with a long history linked to art and architecture like Vienna, a center of great strategic importance for our brand”, underlines Dario Presotto, President of Modulnova. “The decision to open a single-brand store was born from the desire to adequately respond to the requests of a refined and demanding clientele such as the Viennese one” declares Reinhold Güterbier, CEO of Leiner, who also underlines the growing attention of the Austrian public towards the kitchen, increasingly seen as a privileged environment for expressing one’s style and philosophy of life. “With Modulnova we have managed to bring to Vienna an Italian brand capable of proposing an innovative way of conceiving the kitchen. This is also made possible by the introduction of the concept of personalisation, thanks to a system which makes it possible to define each environment according to the customer’s needs”, concludes Güterbier.
Four different systems proposed by kitchens:bLade Lab, with its island proposed in the warm tones of Matt honed Brown Emperador marble with peninsula in Eucalyptus; the composition Skill Stoneware/Frame defined by the chromatic contrast between the Gres Gold Brown of the island and the Noce Milano of the columns; the MH6 system in Milltech Iron and the composition Shot/Skill defined by the Gray Calm Lacquered elements.
The exhibition continues with the area dedicated to bath Blade in Piasentina stone, the MH6 living area with elements in Piasentina Fiammata Gres, Rovere Fumo and Laccato Gray Calm, and an outdoor proposal made up of an Unlimited bookcase in Ferro and an island in Gres Dark Depth and Gres Gaphite Raw. The path ends with Modulnova Lab, exhibition space dedicated to materials but also a place of design, where ideas take shape thanks to the advice of highly qualified personnel.