IED invites the big names in international fashion to Florence
IED FLORENCE: THE BIG NAMES OF INTERNATIONAL FASHION ARE HERE.
IED calls in Florence i big names in international fashion to accompany students in their studies and help them realize their potential in broader horizons, sharing their skills and experiences with them.
But also to offer the City an opportunity for extended relations with a cycle of public meetings on major issues concerning the fashion sector, and beyond.
The occasion is given by the launch of the new Fashion Masters which, for the first time, involve the involvement of foreign professionals and concern different sectors.
In the role of Mentor, the master will preside Creative Direction for Fashion the journalist Daniele Kwateng, Executive Editor of Teen Vogue in New York and founder of The Volta River, an e-commerce store dedicated to artisan black women; from London comes, for the course in Fashion trend forecasting, Elizabeth Bowring, opinion leader on the international scene in the field of fashion shows and anticipation of fashion trends, today Head of the Fashion Shows sector at the Worth Global Style Network-WGSN; Theo GrasslMember of the Executive board of the Fashion Council and professor at the University of Berlin and Munich, he is the Mentor of the Master in Fashion brand management.
The new Fashion Masters program is characterized by an innovative training approach built around the comparison and sharing of ideas and projects, which have always been in the DNA of the European Institute of Design, where anthropology-fashion-culture-economy are contaminated because, as explained Danilo Venturi, Director of IED Florence“in a historical moment like the one we are experiencing, fashion can take a perspective advantage from the convergence with other creative industries, such as art and design for example. And viceversa”.
“ActCreate connections in different fields, with a multidisciplinary and inclusive mentality – he adds – it allows you to train aware personalities, even before being professionals, capable of keeping up with the times. I am thinking of projects for companies, for the city, which have an impact on the quality of life and well-being of all. We have to go down this road.”
Daniele Kwateng, Executive Editor of Teen Vogue, New York USA – Mentor: Master Creative Direction for Fashion
Biography: Born to Ghanaian immigrants, Danielle Kwateng is a journalist, editor, entrepreneur and cultural critic. She graduated from Howard University in 2009 and attended Columbia University’s publishing program before starting her professional career in media. As an editor she has held senior positions at Glamour, Essence and VICE and has lectured at Harvard University, Clark Atlanta University, CUNY, Facebook, Hulu, Apple and HBO. Interested in various aspects of fashion, she founded The Volta River in 2016, an e-commerce store for artisan black women. Danielle Kwateng is currently Executive Editor of Teen Vogue.
Citation: “Today’s hottest fashion brands have found a way to balance innovative design and creativity with social consciousness. Consumers are no longer mesmerized by the popularity of a brand – they want to invest in clothes that speak to their identity and tell a story. As a style editor and writer, I’m thrilled to share my perspective on the evolution of fashion through youth culture with IED’s master class“.
Elizabeth Bowring, Head of Fashion Shows at WGSN- Worth Global Style Network, London UK – Mentor: Master Forecasting fashion trends
Biography: With a career that has seen her as Fashion Director at Nordstrom and Stylesight, runway executive at WGSN and contributor to numerous editorial platforms, Elizabeth Bowring is internationally the foremost expert on runway and trend forecasting in fashion. Her great knowledge of the history of tailoring and the Advance Design methodology are the result of her innovative vision where the trends of the art, history, culture, fashion and social sectors are contaminated.
Citation: “Having the ability to understand the effects that new trends can determine and what is necessary for a company means knowing the history and cultural evolution of sectors not strictly related to fashion. And Florence is the ideal city to study where there is no boundary between art, history, architecture, culture and fashion.”
Theo Grassl, Member of the Executive board of the Fashion Council, Berlin Germany – Mentor: Master Fashion brand management
Biography: After studying Marketing and Communication with a specialization in Advertising Psychology at the University of Applied Sciences in Vienna and in Affective Sciences/Behavioral Analysis at New York University, he began his career at BMW AG in Munich as Head of Sponsorship and event marketing. Subsequently, he was a member of the board of directors of Die Argonauten, Munich. From 2001 to 2004, he held the position of Supervisor of Management for the Gray Direct Marketing Group in New York. Since 2005 he has been working full-time as a university lecturer, trainer and speaker at the Akademie für Mode und Design-AMD in Munich, the Macromedia University of Applied Sciences. He is also a member of the Fashion Council Germany.
Margherita Maccapani Missoni, Entrepreneur and Creative Director – Mentor: Master Fashion business
Biography: Granddaughter of Ottavio and Rosita Missoni, founders of the homonymous fashion house, ambassador of the family business, face of Missoni, Margherita studied philosophy at the State University of Milan and at Columbia University in New York, from which she withdrew to devote himself to the theater and attend acting courses. After returning to Italy to be involved in the creative area of the company, in 2010 she became director of Missoni accessories, under the creative direction of her mother Angela Missoni which has lasted for over 20 years. In 2011 she founded Shall We srl and created her own children’s clothing brand, called Margherita, later collaborating on various projects including suitcases (Away), furniture (Pottery Barn) and women’s clothing (Splendid). In 2018 she returned to the family business to take the helm of M Missoni becoming its Creative Director, a role she held until September 2021. Since then she has pursued new opportunities, from acting (“Amanda” by Carolina Cavalli) to interior design , but has focused its efforts on a business venture that has yet to be presented.
Citation: “In recent times, the fashion industry and designers have had to face a series of unprecedented challenges: evolution of consumer expectations, continuous new requests arriving from the markets and adaptation to sustainability principles. We live in a historical moment in which it is necessary to break the vicious circles, rules and patterns.”
Biography: His career began in London at Richemont in 2001 as Assistant Menswear Coordinator.
He developed his product expertise in companies such as Arrow and Celio from 2002 to 2007. Then he held the role of Buying Manager for Le Bon Marché and Coin from 2007 to 2012. In addition, he coordinated Men’s Merchandising at Dior. He was Purchasing Manager at Luisa Via Roma and now works as International Business Development & Buying Manager at YOOX NET-A-PORTER GROUP.
Citation: “Buyer and merchandising require a balance between keen fashion sense and business savvy. Faced with the new pace of fashion, increasingly fluctuating, these professional figures play a decisive role for fashion brands and retailers, because they are up-to-date on the latest trends and able to anticipate the needs of end consumers.
Press release Studio Maddalena Torricelli