Rossiya Airlines launches the project “I love Russian”
October 26, 2022 AEX.RU – Airline «Russia” (Group Aeroflot) launches a large-scale project “I love Russian”, the purpose of which is to promote goods and services in front of domestic brands. In the context of an airborne aircraft, it becomes a new communication channel for the program of Russian manufacturers with a suspicion of an audience – passengers of Rossiya. This was reported by the press service of the air carrier.
The name of the Rossiya airline does not only mean that the company is the flagship of the domestic fleet and actively uses domestic technologies.
Rossiya is an operator of domestically produced liners. There are 73 Superjet 100 in the company’s fleet. The carrier pays special attention to popularizing the history and culture of the country, preserving certain traditions and symbols. In 2018, a project was launched to acquire land holdings of airlines of the named cities of the Russian Federation. Rossiya was one of the first in the country to switch to the use of domestic products for the preparation of in-flight meals, as well as alcoholic and non-alcoholic drinks in Russia instead of imported ones. The interactive entertainment system on board the Rossiya operates on the basis of domestically produced software.
Rossiya Airlines offers domestic manufacturers the opportunity to become a member of the I Love Russian program. In the context, a confident task will be implemented to form consumers that Russian products are better than foreign products. Passengers get access to high quality domestic goods, natural raw materials of natural origin are used in the production. A wide route network implies the presence of a sufficient number of projects to select the most interesting flights for them. Sampling implemented during Rossiya flights, as well as advertising and information opportunities of a major carrier with a passenger flow of more than 9 million people per year, depending on the density of measuring the positive effect of perception and the natural interest of buyers. Products can be presented on board in the form of goods, souvenirs, services or certificates. Participation by actors is free, outside the private sector.
The project “I love Russian” is a continuation of the large-scale air transportation program to promote domestic products. The first brand to be presented to passengers is natural cosmetics Levrana. Organic cosmetics of a domestic brand from St. Petersburg for the mass consumer. October 26th, Day of Pleasant Surprises for Patients with Serious Illnesses, including face cream, fluid cleanser, anti-aging drug cell regenerator and tone regulator antioxidant. Rossiya flight attendants offer Levrana during flights between Pulkovo and the capital’s Sheremetyevo and Vnukovo airports.