In Vienna, Italy, a ‘simply extraordinary country’ – News from the Embassies
(ANSA) – BOLZANO, 18 OCT – “Italy is an extraordinary country, the Austrians know it well and love the beautiful country, but it is very important to always focus on an image that is sometimes not in keeping with today’s reality. this is the meaning of the first world nation branding campaign launched by the Farnesina, the first anniversary of which we are celebrating in Vienna “. Ambassador Stefano Beltrame declared this at the opening of the event “A year of Be It, Italy is simply extraordinary” in the historic setting of Palazzo Metternich.
“Today’s event – he continued – presents Italy from many points of view. In fact, the iconic videos of the Be It campaign (starting from the one produced by Giorgio Armani) are flanked by: a cooking show based on the importance of ingredients music history pill on the relations between Vienna and Milan and a short Master class on the Italian economy by Prof. Philippe Heimberger of the University of Vienna. “Expo 2030”.
The “Italian Food is Passion” cooking show will be curated by Luca Miliffi, a well-known importer of high quality Italian products that supplies the best Austrian restaurants. The music history pill tells, through Maestro Giacomo Mura, of the inauguration of the Teatro alla Scala in Milan, wanted by the Empress Maria Teresa who for the first time sent her court composer, the then young Antonio Salieri, from Vienna which triumphed with its “recognized Europe”.
The Italian economy pill of prof. Heimberger – of the prestigious Institute for International Economics (WIIW) of the Wirtschaft Universität of Vienna – subjected to a factual check – numbers in hand – many of the commonplaces about Italy among the most widespread in the Germanic-speaking world.
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