Sales explosion in Denmark: – Introduces rationing on horsemeat
Recently, the price of a number of foodstuffs, including beef, has become considerably more expensive in Europe.
DinSide has previously written that the price of food has increased by 5.6 percent in the past year.
It is meat and grain products that have increased the most, with 9.4 and 5.2 percent respectively.
Now writing Danish Radio that the Danes have started hoarding horsemeat, which is far cheaper than beef.
The hoarding has led to Mariager Slagterforretning having to set up waiting lists – and ration the sale of the horse meat dough.
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At the butcher’s shop in the small town of Mariager, which is located in the north-east of Denmark, a kilo of beef dough costs 75 Danish kroner, i.e. 100 Norwegian kroner.
A kilo of horse meat dough, on the other hand, costs 40 Danish kroner, i.e. just over 50 Norwegian kroner.
In other words, you can save close to 50 kroner on buying horse meat dough.
Only one kilo at a time
Master butcher Anders Svendsen tells the website that he has to turn away between 60 and 70 customers who want to buy horsemeat every day.
Svendsen has already introduced rationing of horsemeat.
– Right now the demand is so great that I only sell one kilo at a time, he says.
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In 2013, Europe was shaken by the celebrity the horsemeat scandal.
Consumers were tricked into thinking they were buying pure beef – but which also contained some horse meat.
The scandal rolled from country to country in Europe, and in Norway horsemeat was found in frozen lasagna from First Price.
The products were sold in Norgesgruppen’s chains, such as Kiwi and Meny, but also at Rema 1000, Coop and Ica.
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Romanian horsemeat
The horsemeat gradually became traced to Romaniaafter first visiting Luxemburg.
In the end, four men were sentenced to years in prison for selling the cheap horsemeat as beef on a large scale.