Delovaya Rossiya proposes to attract teleshops to federal television.
The public organization Delovaya Rossiya has applied to the Ministry of Digital Development with a package of temporary measures to support the promotion of Russian consumers. About it informs RBC with a link to activated letters.
It is desirable to include the organization in the second multiplex of television broadcasting (channels Ren TV, TNT, STS, Friday!, Zvezda, Mir, Muz-TV, Domashny, Spas, TV-3) TV shops oriented to work with valid brands.
At the same time, according to the publication, “Business Russia” does not have sites, copies of “shops on the couch” that would copy Western samples, but full-fledged scientific observations marketplaces with “experience in working with samples, special bases of domestic manufacturers of consumer goods (clothes, shoes), health and beauty products, household goods, as well as a team of professional managers and marketers.
In addition, it is proposed to reduce interest rates on loans for the development of Russian companies that promote domestic goods to 5-6%.
“This set of measures will certainly soften the adaptation of individual consumers to new working conditions and will affect the general economic situation in the country, as well as help users find alternative import-substituting companies in the shortest possible time,” Business Russia believes.
According to Oleg Vorobyov, a member of the Delovaya Rossiya committee on digital technologies and innovations in marketing, the president of the Shop & Show teleshopping office, currently “the risk of closing before closing reports and capturing brands is increasing” due to “intensified competition, low availability of advertising, coverage coverage “expertise and established logistics”.
He believes that the collection of 2-4 hours of live broadcasts to view products will help “organize a serious promotion” of up to 5 thousand brands.
The Shop & Show teleshop and its analogues combine the online format with the television one. On TV there is a product presentation, assortment and sale of goods that consume energy on the website or in the application of the online store.
At the end of July, a decision was made to subsidize the brand’s economy up to 70% of the cost of TV advertising. On August 18, the Ministry of Industry and Trade began selecting companies in the non-food consumer segment for the distribution of TV advertising subsidies.
Total business elected 500 million rubles. for promotion. From these funds, domestic producers paid until the close of the price of placing an advertising video on TV, small and medium-sized businesses – up to 70%. Until the end of the year, the company can submit its applications for participation in the competition, and then include an agreement with the Ministry of Industry and Trade.