E.Leclerc sells gasoline at cost price this weekend in Toulouse
On the occasion of the crossover weekend, a large retailer offers gasoline at cost price in Toulouse. This is one of the last operations of this kind. They will soon be banned.
As a summer crossover weekend loomed between Julyists and Augustians, the large-scale retailer E.Leclerc set up a promotional operation offering gasoline at cost price in Toulouse. It is in place from Thursday July 28 to Saturday July 30 at service stations in shopping centers only. The stations present on the motorways will therefore not be affected by this operation, which comes after the announcement of a discount of 20 cents by TotalEnergies at the start of the school year.
This type of operation is a win-win for both motorists and the retailer. Indeed, customers can fill up with fuel while saving some money at a time when the price at the pump continues to rise. As for the brand, it hopes to attract customers to its shelves and in the shops of the shopping centers. Hence the fact that the offer is not valid in motorway stations.
This promotional offer for gasoline at cost price is probably the last that E.Leclerc will be able to offer. In effect, a measure of climate law ban advertising for fossil fuels, as is already the case for tobacco and alcohol. Adopted during the summer of 2021, this law will come into force on August 22, 2022. Nothing prohibits a brand from selling fuel at cost price, but it cannot make it known.
“It seems inappropriate to apply this measure when fuel operations are in favor of preserving purchasing power and fuel prices have never been so high,” said Michel-Édouard Leclerc in a press release. , chairman of the brand’s strategic committee. “If we no longer have the right to inform consumers of the implementation of operations on fuels, they will not know that they exist and will not benefit from them… They will no longer exist! »
Useful information : the E.Leclerc shopping centers around Toulouse offer petrol at cost price: Saint-Orens-de-Gameville, Blagnac, Roques-sur-Garonne, Rouffiac-Tolosan.