Tour of Scandinavia and Østfold Energi on team
Østfold Energi will be one of the main sponsors of the cycling race “Tour of Scandinavia – Battle of The North”, one of the world’s largest cycling races for women.
The parties have signed an agreement in which Østfold Energi enters as one of four main sponsors and will, among other things, be the owner of the green points jersey during this year’s race.
– Tour of Scandinavia, formerly Ladies Tour of Norway, has its origins and identity associated with Østfold. This will be a big cycling party in Østfold which puts the region on the map both nationally and internationally, says Oddmund Kroken, CEO of Østfold Energi.
– Tour of Scandinavia’s commitment to equality, sustainability and children and youth activities related to cycling suits us very well and is something we would like to be a part of, says Kroken.
Unique investment with local roots
“Tour of Scandinavia – Battle of the North” has World Tour status and will be held in Norway, Sweden and Denmark 9 – 14 August this year. Together with the Tour de France and Giro Rosa, the Scandinavian race is the most prestigious stage race in the world of cycling for women.
The race arranges as a stage race over six days starting in Copenhagen, with the next stage in Sweden before the four final stages cycle in Østfold and in Eastern Norway in Norway. The race visits Moss, Sarpsborg, Askim, Mysen and Halden, all of which are either start or finish cities for a stage during the Tour.
-We cycle across Østfold in three stages and will cover approximately 450 km in total through the region, says general manager of the bike race, Roy Moberg.
– Østfold Energi focuses on sustainability and broad-based activities, which coincide very much with our own values, says a happy race director Roy Moberg in Ladies Tour of Norway AS, which owns the rights to the Tour of Scandinavia – Battle of The North (BOTN).
Tour of Scandinavia arranges, among other things, children’s rides and Green Summer Cycling School for children in all our host cities in Østfold during the event week. The event week starts with a family day in Kulåsparken in Sarpsborg on Saturday 6 August, and we are very happy to have Østfold Energi with us at this event as well, says Moberg.
– We have taken great strides out into the world since the start in 2014, but are still a locally based event where it is important to keep the identity and ownership locally. The fact that large and important local community actors such as Østfold Energi get involved through us means a lot to ensure local anchoring, says Moberg, who is looking forward to showing the region to the entire cycling-interested world in August.
10 million viewers
Tour of Scandinavia will have live TV coverage world wide with 2.5 hours of daily TV broadcast.
In 2021, the precursor to the race, the Ladies Tour of Norway, had over 10 million unique viewers globally. In Norway, the race is broadcast live on TV 2 and Eurosport.
As the main sponsor, Østfold Energi will be marketed as the owner of the green points jersey, a classification jersey that many know from the Tour de France and which will be very visible on TV also through the Tour of Scandinavia’s stages.
(Press release)