On June 24 Ostia turns orange!
Together, the joy of living, being together, having fun and sharing an aperitif: these are the ingredients that will give life to “Aperol together we cheer “the activation signed Aperol that the 24 June in Ostia I will start theAperol Spritz City Experiencethe tour that will entertain Italian cities.
To kick off this unmissable experience it will be Ostia where in the evening of Friday 24th Junegive her 19:00 to 23:00the venues participating in the initiative will create a real orange district, the iconic color of the Italian aperitif par excellence, to bring lots of joy and fun to all present.
An itinerant experience in which consumers will be the real protagonists, thanks to the presence of interactive installations and engaging activities to fully experience the magic of Aperol togetherness.
Valeria Strappini, President Ascom Confcommercio Roma Litorale Sud and Vice President Fipe Roma, partner of the initiative organized by Aperol: “Ostia turns orange for a day and we are delighted that Aperol has chosen Ostia, the Lido of Rome as the first stop on the Tour that will run on the Italian coasts throughout the summer involving important tourist destinations such as Marzamemi, in Sicily, where the tour will end. Our hope is that this stage represents the first of many events chosen by international brands that will animate our city in the summer, making it attractive for a young target of tourists. A mix of great charm for the international tourist who appreciates Italian style and our lifestyle. And what can make the difference in globalized tourism ”.
From the union between Aperol Spritz and the toast – the ritual par excellence of sharing – is born “Aperol together we cheer”, the concept launched by Aperol to create unique connections between consumers. An endless chain of toasts that grows thanks to the contribution of Aperol fans, giving life to a video made with all the contributions of the cheers created by the participants.
“Aperol together we cheer“Will involve and unite the public present in Ostia with the unique and engaging Cheer Machine, an engaging installation with an innovative photobooth in which consumers will be able to make a video of their toast in real time and thus take part in the longest toast chain of the world! By correctly following all the steps provided by the hostesses present or alternatively on the initiative website, users will have the opportunity to win the Aperol Spritz set of glasses, as well as being selected to be protagonists also on the social pages of Aperol Spritz.
In addition to the Cheer Machine, the fun with Aperol Spritz City Experience continues with other surprising attractions: an island with a circular seat with Aperol branded benches where you can experience the infinite chain of toasts and take lots of photos with friends, and the signature giant glasses. Aperol Spritz, perfect for taking an unforgettable selfie full of fun! Music could not be missing from the Ostia event, which has always been one of Aperol’s most loved universal languages, thanks to an ad hoc DJ set.
To conclude Antonio Caliendo, Councilor for Productive Activities and Tourism: “For our Administration it is an honor to host such an important event that takes place only in six Italian cities selected by Aperol. For the next few years, the goal is to create an event billboard that can give visibility to our city and move tourist flows. An event that this year was needed to support the catering and entertainment sector in the post-covid settlement phase. For this I thank all the companies that have joined the initiative, Confcommercio Fipe which supported the organizers, the Municipal Police, all the administrative offices that coordinated the activities so that this initiative can be carried out “.
To access all the Aperol activities to be held in Ostia on June 24thconsumers simply buy their Aperol Spritz in company at one of the 19 clubs participating in the Aperol Spritz City Experience to receive the Aperol bracelet that allows them to participate in all scheduled activities.
FOR MORE INFORMATION
You can find all useful information by connecting to the site https://insiemewecheer.it/.