Half of Russian consumers expect food spending to rise – Russia |
Moscow. May 30. INTERFAX – Every second Russian consumer (49% of those surveyed) predicts an increase in spending on daily value goods (namely, food products) in the next six months, confirmed by data from a study by Trust Technologies (ex-PwC in Russia).
Another 39% of respondents expect their food spending to remain unchanged. 10% of accidents in this category.
The decrease in expenses is primarily associated with electronic and household appliances (43%). It is the increase in price increases due to product shortages and import restrictions that causes consumers to abandon purchases in this category, studies suggest.
Thus, the most promising segment for retailers in terms of checking consumer spending is the sector of food products, observed in the category “Electronics and household appliances”, observed.
When choosing a retail chain or store to buy products of various categories, the availability of promotions remains the most important problem for buyers. The exceptions are food products: when choosing a store in this category, 59% of respondents are primarily guided by its convenient location.
Almost all respondents buy food products in physical stores (97%). Despite the fact that the physical channel of purchases prevails, online continues to grow, reaching a figure of 56%.
“Trends of the increasing role of the online channel with continuing indicators of physical indicators, as well as serious unexplained cases of diseases that we observed back in 2021. online food sales,” said Martijn Paters, Partner, Head of Retail and Consumer Goods Advisory at Trust Technologies.
“Retailers have responded quickly to the current market changes, although many decisions on business reorganization, assortment and customer communications have yet to be made,” he said.