Smartphones, computers and TV suddenly and sharply fell in price in Russia
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In Russia, there has been a downward trend in prices for smartphones, computers, laptops, TVs, household appliances and a number of other goods. This is fixed by Rosstat, and wide distribution networks, and online marketplaces. Experts attribute this to the appreciation of the ruble and the restoration of supply chains, but they warn that it is not worth relaxing yet.
Negative price dynamics
In Russia, a sudden decline in prices for a number of devices has been established. According to Rosstat, at the beginning of April 2022, in particular, TVs and smartphones fell in price.
According to Rosstat statistics, for the week from April 2 to April 8, 2022, TVs, taking into account all models and brands available in Russia, became more affordable by 5.8%. Falling prices for smartphones was not so significant – mobile phones fell by 1.7%.
Analysts of the department do not specify the reasons for the unexpected reduction in the price of these goods. Russia is still under the yoke of world numbers, and the number of companies producing equipment does not want to produce it on the Russian market anymore, almost daily.
Possible reasons
In early April, prices fell not only for TVs and smartphones, but also for vacuum cleaners. Moreover, the latter fell in price immediately by 9.1%.
Perhaps now is the time to buy a new device. The next meteoric rise in prices could happen soon
One of the main reasons for the fall in prices is the dynamics of the ruble exchange rate. At the end of March and the first half of April 2022, it showed stable growth against the dollar and the euro, if it appeared with indicators at the end of February and the beginning of March 2022. Wildberries representatives confirmed the change in the ruble exchange rate to lower prices for CNews.
Their contribution to pricing in technology and received wide distribution in the network. As representatives of the M.Video-Eldorado group told CNews, in stores that are currently experiencing a “freeze” of prices at the level of February 2022, a full range of sensory equipment is available. Also, according to them, at the beginning of April 2022, M.Video-Eldorado twice expanded the list of goods, shares in promotions and reduced prices. Their number includes several thousand items.
Technology is getting cheaper
Wildberries told CNews that sellers on this site have reduced prices for certain laptop models by 30%. Monitors fell in price by 40%, and MFPs – by 24%. In the segment of system units and monoblocks, a 30 percent drop in prices is observed, and in the segment of smartphones, including the new iPhone 13, a 20 percent drop.
“Goods from the range of household appliances also began to get cheaper: hobs — by 22%, washing machines — by 20%, refrigerators — by 15%,” representatives of Wildberries told CNews. – Sellers have also reduced prices for some TV models by 30%. There is a decrease in prices for paper for office equipment – up to 30% for individual proposals.
The fall of the dollar against the ruble may be subject to appearance
Ozon prices are also falling. “In general, there is such a trend in terms of coverage of a group of goods on the marketplace,” representatives of this site told CNews. – Prices moved from the growth in March to the beginning of April. We note a significant price reduction in electronics and consumer goods. Laptops and tablets on the marketplace became 22% cheaper. Consumer goods, among the most popular laundry and personal care products, fell by 15% on average.
Ozon noted that many suppliers have either already rebuilt their supply chains or are currently working on it. “This is an elevated blood sugar level,” Ozon told CNews. – In addition, the marketplace model allows the buyer to choose among offers from sellers from different regions. a wide range of products of a large healthy mixture on the site, as a result of which the consumer receives the most advantageous offer. Sellers on the site themselves decide what prices to set, and in what promotions and promotions to participate.
The end of time is not worth rejoicing
Price cuts for a technical school popular with Russians in the first season of 2022 are likely to be spent on buying the devices they need less. On the other hand, they are talking about the return of the price level of December 2021 or at least January 2022, that is, before the start of special operations, it is still very early.
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Rosstat provides analytics of the domestic market, according to which, from the beginning of January to April 2022, smartphone prices soared by 16.5%. TV sets have risen in price even more – by 20.6%.
Moreover, in January and August 2022, in March 2022, this month the country began to release export vendors.
For example, Apple has completely spread the sale of iPhone, MacBook and other equipment in Russia. Samsung first sent the importation of all its new devices, and then returned the work of its TV production plant near Kaluga.
Taiwanese companies Asus and Acer, alone and leaders in the Russian PC market, have returned all their operations in the country. Intel, the largest manufacturer of processors for laptops, PCs and servers, did the same in America. AMD and Nvidia have so far limited themselves to only suspending the selection of their products.
The decline in prices can quickly be replaced by their next increase. Since April 12, 2022, the ruble has again become weaker against the disappeared fiat currencies of the world.
Representatives of Russian retail also argue that everything can change at any time. “The situation remains highly turbulent, not only the exchange rate is observed at retail prices, but also other factors – logistics, stocks and production inside, the cost of financial resources for business, and so far they are talking about the complete consumption of the situation,” representatives of M.Video told CNews. -El Dorado”.