Toulouse. In this building under construction, the arrival of an international brand is preparing
By David Saint-Sernin
Published on
It’s a building that holds the eye when you walk around rue d’Alsace-Lorraine in Toulouse. A building with modern architecture, built in 1958 and which is currently under construction.
Work that augurs the imminent arrival of a new brand.
A very popular brand
At number 24 on the street, in this rounded building, the ground floor of which is concealed by palisades, it is the arrival of a very popular international brand who is getting ready.
It is indeed five guysthe fast-food chain specializing in American-style burgers, which was made famous by barack obama (the then President of the United States had made an appearance in 2009 in a restaurant of the Five Guys chain in Washington, to order there, according to him, the “best burgers in the world”, Editor’s note), which will open a restaurant in this building.
Opening with the arrival of summer
It will be the second Five Guys in the agglomeration after the one that opened in January in Blagnac. A few weeks ago, Stéphane Dutus, “Operation Excellence Manager” at Five Guys, hoped for the opening of the brand “in the first half of 2022”, probably before the summer.
In a building that was occupied by BNP Paribas, Five Guys attacked a construction site on three floors but only one will be devoted to welcoming customers. The restaurant will be on the ground floor, opposite the Monoprix.
Repair of facades
The entire front will be redone. Rue d’Alsace, a deposit of the current door and a deposit of the existing swing door and its fixed glazing has been carried out. On the facade of rue du Commandant Pélissier, the existing stores and roller shutters have been removed.
Instead of these aging elements, Five Guys will take over all the woodwork in respect of this building with its particular architecture.
Catering in rue d’Alsace: a first
The restaurant room will be 143 m2. Apart from the street food vendors, this will be the first restaurant offer on rue d’Alsace-Lorraine since it was redeveloped around ten years ago.
This arrival of Five Guys responds to a very specific strategy of the brand which wants to establish itself in the city centers of the largest cities, “those where there is the most traffic, those which correspond to our target, since our main clientele are 25/35 year olds, ”said Stéphane Dutus to Actu Toulouse.
The 2nd restaurant in Occitania
“All the hotspots, shopping streets, shopping areas, malls are Five Guys triple A locations. The objective is therefore to set up on the outskirts and in the heart of the city,” added the manager.
The restaurant on rue d’Alsace-Lorraine will be the second establishment of Five Guys in Occitanie after that of Blagnac.
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