“We are delighted to welcome the group Segond Automobiles with a new showroom in the heart of the Principality of Monaco in an ideal location on the shores of the Mediterraneana indicated Guy CaquelinRegional Director Europe of Bugatti. With its long Monegasque lineage and its unique knowledge of the market, the group will be able to understand and develop Bugatti’s presence in the region.“

“Passion and motorsport are two founding values ​​of the Segond Automobiles group which make its directors and all its employees extremely proud to join the exclusive family of Bugatti partners.”an explanation Stephane Colmart, CEO of the Segond Automobiles group, in a press release. With this new point, the Bugatti network will have 34 representations worldwide.

“With a Bugatti after-sales center nearby, we will be able to continue to benchmark the experience of excellence for our Bugatti customers by offering them the ultimate in design, convenience and luxury.” he concluded.

Bugatti Chiron at Louis Chiron

The showroom will be located at the corner of La Rascasse, very close to the bend Louis Chiron. The latter was a Monegasque driver who raced for Bugatti in the 1930s and notably won the Monaco Grand Prix in 1931. As a tribute, the Molsheim brand also gave its name to the hypercar brought in 2016.

The Segond group, based in Monaco therefore, also has concessions in the Alpes-Maritimes, in Antibes, Cap d’Ail, Menton and Beausoleil. Its main brand is Porsche, but it also distributes Lamborghini, Maserati, Audi, Alfa Romeo, Fiat, Abarth, Jeep and Suzuki.

Remember that the future of Bugatti will be defined in a new environment. Indeed, the brand now belongs to a joint venture between Porsche and Rimac. We bet that its future will be electric. Farewell to the W16 fed by 4 turbos, place to kWh. But the dizzying power should remain.