Cagette Market delivers your 100% local shopping to you
An initiative to respond to a desire born during confinement: that of eating local products and as organic as possible. This initiative is also that of two brothers from Montalban and now based in Toulouse: Samuel and Simon Helua created the Cagette Market.
“Like many French people, we were a bit stuck in our food purchases and we wanted to continue to shop locally from our sofa”says Samuel Helua. “The idea came to us to create a 100% online market directly from local producers, with a home or work delivery service”.
A fundraiser and a few months later, the two brothers launched this online supermarket last November, where you can shop for food, cosmetics, household products but also childcare and have them delivered to you, most often by bike. .
Today, 80% of their products come from the Occitanie region. A pride that has been the subject of a long selection: “we toured the region for nine months”, recalls Samuel Helua. In total, there are more than 500 meetings with producers, breeders but also brands from Occitanie and France.
An installation at the MiN in Toulouse
“The idea was to be as close as possible to the city centre, that is to say where our consumers were, but also to be as close as possible to our producers”, explains one of the co-founders. They therefore set up their business at the heart of the Toulouse Market of National Interest: “there are a lot of producers who come three times a week, Monday, Wednesday and Friday to sell their products”. Cagette Market is now in direct contact with more than 300 producers whom they remunerate at the right price.
Today, they mainly serve Toulouse and its surroundings, namely Balma, Union or Blagnac. As much as possible by bike. The two Helua brothers also wanted fight against food waste : “every day, we entrust to the Belles Gamelles association, which is also present in the Min de Toulouse, all our unsold food which is then cooked by their chef and called to associations which help people in difficulty to feed themselves daily “.
A launched launch
Three months after the launch, the co-founders are very happy with the enthusiasm around their project. “For the moment, we are adapted to our objectives. We place around 50 to 100 orders per week”, rejoices Samuel Helua. December was a particularly good month, thanks in particular to customers who suggested offering gift boxes as an alternative to end-of-year meals.
But the goal is not growth at all costswants to specify the co-founder. “We are not a start-up. We are not aiming for hyper growth. Our economic model has been integrated in this sense: namely sustainable and sustainable growth”. Today, the two brothers work with two people and hope to recruit three new colleagues this year.