TOURISM: The Métropole de Dijon and the Bourgogne-Franche-Comté Region sign a partnership agreement
On January 21, Patrick Ayache, president of the regional tourism committee, and Sladana Zivkovic, president of the Dijon Metropolis tourist office, signed the agreement aimed at “strengthening synergies” between the two structures.
Press release from the Dijon Métropole tourist office of January 25, 2022:
Dijon Métropole and the Bourgogne Franche-Comté region unite for the development of tourism
Following the Assises du Tourisme de Dijon Métropole, which took place on December 10, the Dijon Métropole Tourist Office and the Bourgogne Franche-Comté Regional Tourism Committee met on January 21, 2022 to sign an agreement partnership aimed at strengthening synergies and tourism projects.
Strengthening the Burgundy destination and sectors of excellence
With more than 3 million tourists each year, the Regional Capital constitutes a major asset in the tourist attractiveness of the region.
This new collaboration will strengthen the brand image of the destination La Bourgogne, which will be enriched with the tourist offer of Dijon’s sectors of excellence: wine and gastronomy tourism, cultural and heritage tourism, itinerancy and tourism. sustainability, as well as business tourism.
This reciprocal commitment is also an asset for strengthening communication and promotion actions for Dijon, via the La Bourgogne destination brand, in France and abroad, on the eve of the opening of the Cité Internationale de la Gastronomie and du Vin, on May 6th.
Sladana ZIVKOVIC
President of the Tourist Office