Samsung becomes the leader in the Russian tablet market – Samsung Newsroom USA
Moscow, December 30, 2021 – Samsung Electronics has become the leader on the Russian tablet market: according to Russian retailers for November 2021, Samsung devices accounted for 36.8% in value terms. Samsung also enjoyed solid annual tablet sales growth of over 60% in unit terms, helping it to lead the market.
In November 2021, Samsung leads the tablet market in price segments from 10 to 20 thousand rubles (57.5% share) and from 20 to 40 thousand rubles (44.3% share), according to statistics from M.Video. …
According to the monitoring of retail sales of the leading research and data analysis company GfK, in 11 months of 2021, the share of sales of Samsung tablets in pieces reached 29%. Sales of Samsung devices grew by over 60% compared to the same period in 2020, and sales in rubles increased by over 70%.
The company’s success in the tablet market has been fueled by the launch of a number of new models over the past year.
In December 2020, Samsung introduced the Galaxy Tab A 8.0 Kids Edition, optimized specifically for the youngest users. The gadget in a bright protective case is preinstalled with entertaining and educational content from Samsung partners, including the popular Smeshariki brand among children and parents. Samsung continues to grow in the segment of children’s tablets and in December 2021 released the second version of the device.
In 2021, the premium Galaxy Tab S7 FE went on sale with a large 12.4-inch screen, an S Pen included and a keyboard cover connection. The device is ideal for work, creativity and play. The high-capacity battery provides long battery life, versatile functionality including multitasking and App Pair, taking your productivity to the next level.
In the summer of 2021, Samsung also launched the Galaxy Tab A7 Lite, an affordable mobile device for gaming and viewing content. The tablet with a thin and durable metal body and 8.7-inch screen is convenient to take with you, and the technical capabilities allow you to play popular mobile games, enjoying smooth and responsive gameplay.
Samsung tablets can be purchased at official online store companies, official retail and partner networks.