Bulgaria as a guest of honor at the international tourism exhibition in Athens, which starts today
Athens. In the period 25-27 November 2021, the Ministry of Tourism organized the participation of the Republic of Bulgaria with an information stand on an area of 88 square meters at the 8th Athens International Tourism & Culture Expo 2021, which is held in Athens, Greece. This message from the press center of The Ministry. Bulgaria has been chosen for the country – Honored country, as the news was announced by the Ministry of Tourism on October 21 and published on the official website of the exhibition – here.
Pandemic advice from COVID-19, the exhibition is held in a hybrid form – on site and online. Through a virtual stand, each online visitor has the opportunity to make a one-click teleconference meeting with exhibitors.
The interest in the Bulgarian tourism sector to the stand in Bulgaria is great, with the participation of seven companies, municipalities and organizations: Bansko Municipality, Association “Festivals in Bulgaria”, Prevention, Rehabilitation and Recreation EAD, Ravadinovo Castle – “In Love with the Wind”, Rila Travel EOOD, Grand Hotel Bansko and Hotel Regnum – Bansko.
A key focus of the exhibition will be held at a bilateral business event in the field of tourism with the participation of representatives of the tourist authorities in Bulgaria and Greece, the commercial service of the Bulgarian Embassy in Athens and representatives of business, municipalities and organizations from both countries.
8th Athens International Tourism & Culture Expo 2021 is the largest international tourism exhibition in Athens, each year participating representatives from all tourism sectors in Greece and abroad. This year more than 120 exhibitors from Greece, Bulgaria, Cyprus, Denmark and others will take part, and 150 international buyers (buyers) from 50 countries (Europe, the Balkans, the Middle East, Russia, Turkey, USA and Canada) will take part in b2b meetings with exhibitors. The exhibition will invite all participants to include their contacts in order to build new business partnerships and discover new destinations. The event will cover tourist categories: Leisure, Luxury Tourism and Business Tourism (MICE) with a focus on cultural tourism.
Bulgaria and Greece are developing active cooperation in the field of tourism. Greece is the main target market for Bulgaria, and in 2019 it ranks second in the number of tourist visits in our country (over 1,100,000). Due to the pandemic and anti-epidemic markets, visits from everyone, including our southern neighbor, have decreased significantly since the beginning of 2020, but are gradually recovering in 2021. Greece continues to be in the top 10 markets with the largest tourist flow to the country us.
Bulgaria attracts Greek tourists especially with winter holidays (skiing and snowboarding) and spa and spa combined with health tourism. Summer vacations are also among the choices of our neighbors, followed by visits to acquaintances, as well as the practice of eco and rural tourism.
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