Gala dinners, parties, fairs … Le Min de Toulouse will become a major event venue
Through Lucie Fraissé
Published on
Make the Min a place for receptions, festive evenings and exceptional events of all kinds: this is the ambition of a brand new partnership signed between the market of national interest of Toulouse and the group Miharu, event specialist.
After the Prince’s Manor or the Mas des Canelles
The Toulouse company which already presides over the destinies of unmissable places in and around the Pink City, such as the Prince’s Manor, the Mas des Canelles or the Village on the alleys Jules-Guesde, will now offer services inside the “belly” of Toulouse.
“We realized that our customers had an appetite for more raw industrial sites,” explains Jean-François Renac, director of Miharu. Be careful, we don’t want to build a convention center or a new performance hall! We wanted to help the MIN teams to publicize their site. “
A producers’ tile gala or a techno evening
A gala dinner in the producers’ huge tile, a techno evening in the Flower Hall, a nursery tile fair, a trade show, a conference… Miharu hopes to be an organizer 15 to 20 major events per Min each year, in the 10,000 m² of the site that can lend itself to this. All without general traditional activity of the international market.
“The site is usually only open to professionals,” recalls Maguelone Pontier, Director General of MIN. And some spaces are only occupied for two hours a day, at the very start of the day. One can imagine offbeat events on the terraces, in the basements, on the floors or in the corridors of the MIN. “
Fundraising
A new offer which should support the development of Miharu which, like all event companies, has been severely affected by the health crisis. A crisis that led Jean-François Renac and his associates to think about their longer-term development. “From now on due to three years, five years and more. For this, we launched a fundraiser last summer that we just completed with a little less than 2 million euros. “
Thanks to this fundraising matched by the partners of Miharu, BPI France and a regional fund, Miharu hopes to increase its turnover. “Today we are at 3 million euros, the objective is to be between 5 and 10 million euros within ten years. “
To do this, Miharu’s teams plan to invest in new reception sites, such as they are starting to do on the MIN with this new project.
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