Austrian Fashion Awards 2021: the winners
during the’2021 edition of the Austrian Fashion Awards, organized by Austrian fashion association and from the city of Vienna, the winners were nominated, chosen from among the best new Austrian talents. L’Outstanding Artist Award for experimental fashion design by the Federal Ministry of Arts, Culture, Civil Service and Sport and the Fashion Award of the City of Vienna have been assigned to Petar Petrov and the brand Dead white man clothing of the designer Jojo Gronostay.
A double jury awarded the two prizes to the winners of the designer. Here are the jurors who awarded the Outstanding Artist Award for experimental fashion design by the Federal
Ministry for Cultural Heritage and Activities, Civil Service and Sport: Susanne Bisovsky, designer; Elvyra Geyer, co-founder of Creative Headz and organizer of Vienna Fashion Week; Kira Stachowitsch, co-founder and Editor-in-Chief, INDIE Magazine; Dr. Monica Titton, senior researcher at the University of Applied Arts Vienna, fashion department. While these are the jurors who awarded the Fashion Award of the City of Vienna: Anais Lafarge, co-founder and owner of the Parisian concept store The Broken Arm; Sara Sozzani Maino, Deputy Director of Vogue Italia and Head of Vogue Talents; Max Scharnigg, style editor and columnist, Süddeutsche Zeitung; Martina Tiefenthaler, Creative Director, Balenciaga.
Petar Petrov presented his collection through a fashion film, while Dead white man clothing he opted for a musical performance. These were joined by a series of designers who received the support of the Austrian Fashion Association by proposing the creations through a multimedia showcase that each of them created according to their own creativity. Here is the list of designers who participated: amaaena, Anna Sedlmayr, Carolin Holzhuber, Christoph Rumpf, Florentina Leitner (which we have included in the Vogue Talents of September 2020), Hisu Park, Marie c., Matthias Winkler, MIT STRESS, Natalie Zipfl , René Scheibenbauer.