There was a time when the cigars would have slipped out of the corners of the mouth of the Mercedes directors of the Daimler carpet floor in view of these orgies made of chrome and leather or 24-inch rims in jet turbine design. Today Mercedes is involved with AMG itself in the tuning business and gets along well with companies like Brabus – or like Hofele-Design, which also acts as a manufacturer.

What would a car show like the Auto Zürich Car Show be without such refiners? The tuning scene, which is often unjustly ridiculed, is the one in which fans with a particularly hearty overdose of gasoline (or now electricity, see here) in their blood keep an entire industry going in order to differentiate themselves individually.