Ann Demeulemeester is the special guest of Pitti uomo in Florence 2022
Ann Demeulemeester will be the special guest from Pitti man, an appointment that will take place in the usual location of Fortezza da Basso in Florence, from 11 to 13 January 2022. The 101st edition of the show will feature the Antwerp brand on Wednesday 12 January with an event at the Leopolda station, whose details still remain top secret. The Belgian brand was acquired a little over a year ago by the entrepreneur Claudio Antonioli (to see MFF of 16/09/2020), which immediately started a strong development, starting with the launch of the revisited store concept in Antwerp (see MFF of 28/09/2021) until the first show in the presence of the new course during the Paris fashion week (to see MFF of 05/10/2021). The presence of the brand at Pitti Uomo only increases the expectation and enthusiasm for the Florentine event, which will confirm the appointment in attendance.
The CEO of Pitti Immagine Raphael Napoleon, who intervened during the MFGS 2021 (see MFF of 27/10/2021), had explained to MFF that: «What emerged last year is that, especially for the textile-fashion sector, fairs are irreplaceable and indispensable. Not only for sales, but above all for the possibility that the sector gives to make comparisons, employees of the collections that are about to enter the market and, no less, to forge new relationships and consolidate old ones ».
The communications and events director of Pitti Uomo, Lapo Cianchi, commented the presence of Ann Demeulemeester, explaining: «We have always loved the Ann Demeulemeester style, both for the ability not to be homologated and to occupy quietly, but with determination. The new course, started by a visionary entrepreneur like Claudio Antonioli, works on those characters through an ideal dialogue with the founder and her canons. We are honored to resume in Florence a story that began in 1982. The event conceived for Pitti will have a special energy, thanks to the exchange between different forms of creative expression ». (All rights reserved)