Russian Standard Bank reviewed spending on themed gift cards for teachers. ARB: Association of Russian Banks
Russian Standard Bank analyzed the statistics of spending on thematic gift cards for educators. According to the bank, teachers traditionally spend the donated funds on average for 6 card transactions. At the same time, a check for one purchase on a thematic prepaid card is 794 rubles.
Where do teachers go to spend the donated money? The traditional leader among the popular categories of educators (depending on the number of operations) is supermarkets. They account for 32% of all buyers with such cards. This fact is not surprising: a wide assortment allows you to buy almost everything here – from groceries to household appliances and electronics. The average bill for one purchase with a gift card for a teacher in a supermarket is 477 rubles.
As a reminder, Russian Standard Bank offers a thematic gift card for teachers. The donor determines the amount (from 1,000 to 15,000 rubles) to present to the teacher at the stage of its acquisition. Spend these funds for the gift card holder both immediately and in parts.
The gift card for teachers is not tied to a brand or store, you can make a purchase with it at any outlet – both offline and online. Before using the card, you do not have to visit the bank, fill out questionnaires or open an account, which is very convenient.
Purchasing a gift card is easy. The card can be ordered through the “Daricard” application using an ordinary smartphone. You can deposit funds for a gift on the cards of the MIR, Visa and Mastercard payment systems. The recipient only needs to send an online link with all the card details to any of the popular instant messengers. It is easy to add a digital card to payment services on a smartphone.
Controlling the balance of a gift card and managing money from a mobile phone in real time – all this is easy to do in Daricard.
All gift cards within the Discount Club program provide access to special privileges and discounts up to 20% from the campaign of Russian Standard Bank partners. Among them are clothing and footwear stores, restaurants and beauty salons.