ANNECY: Cimalpes, the European leader in luxury real estate in the Alps
At a time of hyper digitalization where localization platforms overlap, Cimalpes differentiates itself by a multi-channel approach coupled with a presence in the resort which places the group at the heart of the interlocution between owner, tenant, service provider. A guarantee without price!
With more than 3,000 bookings per year which have enabled 25,000 holidaymakers to stay in the Northern Alps over the 2019-2020 season, Cimalpes is the leader in high-end mountain rentals. The company, created in 2003, is managed by three connoisseurs of the Alpine massif, Olivier Builly and Grégory Flon (Co-founders and partners), and Benjamin Berger (CEO and partner). Their success, in a very competitive sector, stems from the excellent reputation they have forged over the past 18 years. When some promise profitability, capital gains and excessive tax exemption, they claim values of empathy, determination and transparency to achieve excellent results. In 2021, Cimalpes signed 555 mandates and is projecting a sales volume of 300M euros for more than 170 sales within its scope. This reliability is also bearing fruit on locations with a loyalty rate of 70%. Cimalpes has thus seen its rental stock increase by 20% per year for 3 years and an occupancy rate that is still stable. Growth due to market share gains in its historic destinations but also to the opening of new destinations. The owners’ confidence allows Cimalpes to benefit from an excellent reputation in the resort and to convince new owners of quality properties to entrust them with the rental management.
Circuit court and one-stop shop
This success can be explained by strong local roots and detailed knowledge of the mountain real estate market. Cimalpes applies this notion of short circuit, normally associated with agriculture, to the real estate sector. This is made possible by a concentration of resources and men on more than 10 stations. Agencies run by around a hundred employees cover the Alpine territory. Cimalpes meets all needs – year-round transaction, rental and property management as a one-stop-shop. As a result, “the keys” to more than 800 top-of-the-range properties are assigned to Cimalpes teams throughout the year. The owners find in Cimalpes an advisor and a manager of their property in the long term. Short circuit does not mean between itself. An upstream network of 2,000 partners (Tour Operator, private concierge services, Online Travel Agency, etc.), present in 60 countries, provides CIMALPES with the business necessary to market the real estate assets entrusted to it. Human-based resolution, this both local approach to the execution of seasonal rental businesses and the internationalization of distribution methods is enriched by a powerful digital strategy (growth hacking, channel management, user experience, etc.) it is up to this SME from the Alps to attract holidaymakers from France and from all over the world.
CIMALPES, LEADER IN THE HIGH-END MOUNTAIN REAL ESTATE MARKET
– Cimalpes in figures – An intermediated market: 2,000 distributors worldwide
CIMALPES: 1ST LEASER OF EXCEPTIONAL PROPERTY IN THE ALPS
– 800 top-of-the-range properties – Seven collections all year round – Booking: an intuitive and fun portal – Hotel services: 100 possibilities and 1 contact
– Customer rating: 89% of tenants satisfied
TRANSVERSALITY, A KEY VALUE FOR MOUNTAIN REAL ESTATE
Prospecting: tools and men to find the rare pearl Catalog: the most beautiful portfolio in the Alps Profit or make money… Why choose?
REAL ESTATE MANAGEMENT: OWNER AND RENTAL MANAGEMENT
Maintenance services for the property
Customer rating: 91% of owners satisfied
In summary: Cimalpes n ° 1 for 5 good reasons
Since its creation in Courchevel in 2003, Compagnie Immobilière des Alpes has continued to develop, adapting to market changes, to the expectations of plural and international customers to become Cimalpes, a benchmark player in its territory. favorite, the mountain, which today has 11 agencies spread over 5 of the most beautiful resorts in the French Alps: Courchevel, Méribel, Saint-Martin-de-Belleville, Megève and Val d’Isère
By combining their dual expertise (legal and service), their knowledge of law and 5-star hotels, the founders of Cimalpes have transposed their know-how into the real estate world to develop a unique concept; an approach based on service excellence that extends the customer relationship well beyond the simple transaction.
This concept, coupled with a commitment and strong geographic roots, optimized by powerful digital and marketing tools, explains the success of Cimalpes: a prestigious real estate agency that offers a full range of services (from rental to transaction ) and a choice of properties suitable for all budgets with the common criterion, quality.
Faithful to its territory, to the places and to the people who compose it, Cimalpes offers a deeply human approach to its profession by composing its teams of advisers focused on the destination, able to welcome customers (buyers, holidaymakers, secondary residents) from the the whole world, to provide them with valuable information on a natural, economic and social environment, to support them, sometimes over several generations, to form part of a lasting relationship.
Faithful to a reasonable and reasoned development strategy, qualitative and quantitative, but realistic, based on essentially organic growth, Cimalpes has established itself to become the European leader in Alpine real estate.