We dream of cultivating the visual side of tourism as well. .
The creators and PCT wanted to present Prague as unconventional and artistic, but at the same time serious. Diversity, the intersection of cultures and style is an inseparable part of the identity of the city’s identity, said PCT expert adviser Jindika Vejvodov.
Graphic artist Bohumil Vak said that the artists took into account the style of promotion and its murder. We were looking for a simple way to communicate: this is relevant information from Prague, the PCT, in contrast to the commercial communications that weed out the public space, he said.
An original font was created for individual subjects and websites. It is easy to recognize it, even if it is not explicitly written there that it is from PCT, Vak added.
Compared to the past, PCT will work more with local artists, both with established characters and those who start, including the so-called launch. In the new views, it will incur more cities and it is not just a collection of memories. Illustrator and traveler Pemysl Ponhl said that he also tried to include in the videos the old crack of pbhy and mty, who wants to present in a modern form.
Tourist stamps and stamps will have a new look. It is a huge bestseller among Czech tourists and we accept that the quality of the illustrations is uneven. That is why we have created a unified language. That’s the thing that was missing here, most big cities have a single language, said Bag.
PCT has finished the first spots, which will be used to promote the city abroad. Kampa in five weeks must go to discuss and approve the laundry councilor. By the end of this year, PCT wants to complete the marking of managed monuments with new signs, including the Petnsk lookout tower in Charles Bridge. New signs are now only on Pran Brno.
The change cost PCT 390 thousand crowns and will be fully implemented by December 2021. The transformation of digital marketing tools, such as social networks and websites, will be completed by 15 December.
PCT will sell new souvenirs at the Petnsk lookout tower and stores at the Mstek and Staromstsk town halls. In addition to the promotion towards tourists, the PCT, according to Adamcov, has changed the corporate identity, which is newly unified with the propaganda.