Turkey, the star of the death of world fairs
The fair organization sector, which was in a growth trend until the outbreak of the pandemic, entered normalization at the end of 2021. Cihat Alagöz, President of TOBB Turkey Fairs Sector Assembly, said, “Most of our local and national fairs held in 2021 have regained their pre-pandemic business and visitor activities. Our international fairs have also attracted the attention of the visitors in the target countries to the protected value scale.”
TOBB Turkey Fair Organization Sector Assembly President Cihat Alagöz evaluated the sector as follows: Those who want to protect their market showed interest Turkish Fair Organization Sector 2022 started with great hopes. Taking control of the pandemic ensured that the fog cloud that settled in our past period completely dissipated in 2022.
The Turkish private sector preferred to be more visible in order to protect its current market and to hide it in the markets that were vacated by others, and turned more towards the increase in the fair in 2022. While the visa policies of European countries continue to negatively affect the invitation and visit of the Middle East and Central Asian countries to European fairs, the Russia-Ukraine war also welcomes the invitation pattern of international fairs outside this country. These developments, experienced in the near geography of expectations, enabled a foreign event to be seen and the direction of the visitor to Turkey to a significant extent.
I will be much more successful in 2023
All these developments resulted in the expansion of new halls in 2023 to the existing layout plans, which were hosted at full occupancy by many international fairs held in 2022. It gained great momentum in the efforts to bring many national fairs held in the country to international status.
They will be much more successful in 2023 All these positive developments in 2022 have brought Turkey to the star of measuring the scale of world fairs. Having regained its trust, the sector accelerated its efforts to carry its successful fairs held in Turkey abroad.
Many topics brought by our TOBB Turkey Fair Organization Sector Assembly in 2022 reached the relevant ministries and public institutions very quickly under the leadership of TOBB President M. Rifat Hisarcıklıoğlu. With the visionary and management of the Minister of Commerce Mehmet Muş, the new incentive for the “Services Sector”, in which he is also involved in the fair organization sector, was welcomed with great happiness.
A great contribution to the success of the Turkish Fair Organization Sector
The shows that took place in KOSGEB Fair Incentive figures enabled SMEs to significantly guide their participation in the fair. Contributing greatly to the success of the Turkish Exhibition Industry, Minister of Commerce Mehmet Muş would like to thank the Minister of Industry and Technology Mustafa Varank, TOBB President Rifat Hisarcıklıoğlu and KOSGEB President Hasan Basri Kurt on behalf of the industry. I would like to further protect my belief that he will achieve great success.
20 billion dollars contribution with fairs
Medyafors AŞ General Manager Hakan Ömer Gezgin said, “One of the concepts that have entered our lives in the last 2 years has been online narration”. Experientially, “virtual fairs” were on the agenda for the fair organization at first, but they did not attract the necessary attention. “Fairs have their own talisman. Only the participants can see this…” he said. General Manager of Medyafors AŞ, Hakan Ömer Gezgin, gave the following information: “Will I have a dealer?
As the Franchising & Branded Dealership Fair, we bring together influential brands with guiding investor candidates for four days. “Will you be mister? Franchising & Branded Dealership Fair is the right meeting place to find the right and successful looks.
The fair is held at Yenikapı Fair Center. This year, we are the representative of “Franchising Fairs” abroad.
It has data of over 30 million receivers
We invite companies to Moscow, Russia for the “VERSOUS Franchise Forum and Fair” to be held on March 21-23, 2023. Ceyda Erem, CEO of CNR Holding AŞ, made the following assessment with the sector: Fair organizations have a function that directly enables the product to be seen personally, to meet face to face with businesses, and to obtain detailed information about the product.
CNR Holding effectively uses the Global Market Intelligence System (BIA) in order to increase the services of foreign buyers coming to the fairs. CNR Data – B2B team, which makes more than 500 thousand calls annually in 10 different languages, has more than 30 million buyer data.
In 4 different cities, CNR Holding contributed 20 billion dollars to the economy in 2022. CNR Holding, which enables the Turkish exhibition sector to have a say in the global market with the international fairs it organizes, continues its domestic fairs in 4 different places, namely Istanbul, Ankara, Antalya and Mersin. Organized by an average of 20 fairs a year, CNR continues to focus on international fairs.
Fairs have their own ‘talisman’
Medyafors AŞ General Manager Hakan Ömer Gezgin said, “One of the concepts that have entered our lives in the last 2 years has been online narration”.
Experientially, “virtual fairs” were on the agenda for the fair organization at first, but they did not attract the necessary attention, “Fairs have their own talisman. Only the participants can see this…” he said. General Manager of Medyafors AŞ, Hakan Ömer Perakende, gave the following information:
Would you be mister?
As the Franchising & Branded Dealership Fair, we bring together influential brands with guiding investor candidates for four days. “Will you be mister? Franchising & Branded Dealership Fair is the right meeting place to find the right and successful looks.
The fair is held at Yenikapı Fair Center. This year, we are the representative of “Franchising Fairs” abroad. We invite companies to Moscow, Russia for the “VERSOUS Franchise Forum and Fair” to be held on March 21-23, 2023.