Shopee withdrew from Poland. Why did it fail? This kind of environment
Shopee is an e-commerce company from Singapore. Last Thursday, information was invented that the company immediately created its operations in Poland. Why and what are the sources of failure of the Asian company not only on the Polish market, but also on the market? We know the reason.
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The management of Shopee Polska informs that from January 13, the online platform ends its operations on the Polish market. The company operated in Poland for a year and a half – from September 2021.
Poland was supposed to be a stop to enter the next channel. Western Europe was next. In Spain and France, meanwhile, the company has decided to phase out as early as 2022, which has been applied to countries such as Mexico, Chile, Argentina and Colombia.
“In September, Wirtualne Media wrote that after a year of operation, Shopee in Poland sold 53,000. sellers from Poland, and the number of buyers per day was hundreds of thousands. The portal shared with Mediapanel that throughout 2022, Shopee had over 9.4 million fund users. It was ranked fourth in Poland among e-platforms. Before it, there were only AliExpress, MediaExpert and, of course, Allegro.