Toulouse. To serve its pizzas to take away, this brand is launching an innovative and eco-friendly concept
By Anthony Assemat
Published on
updated on 05 Jan 23 at 13:15
When eco-responsibility invites itself into the pizzeria sector. The year 2023 started under the sign of ecology with the application of the Agec Law (Anti-waste for a circular economy). Fast food brands (Burger King, McDonalds… and many other players) are on the front line and obliged to provide reusable tableware for consumption at the table.
A semi-trailer of cardboard boxes!
The Bonici pizza brand a decision to go further than regulation in its service policy. The Toulouse brand, based in Union (Haute-Garonne)northeast of Toulouse, now serves its pizzas in reusable boxes.
“For the 73 Bonici franchisees, this represents a semi-trailer of cardboard boxes each month. And you should know that the lifespan of a cardboard pizza box is only 20 minutes, and that it is not cannot be recycled because of food residues! The French consume more than a billion pizzas, half of which are for delivery or take-out”.
100% recyclable and sold for 9 euros
The box, which took the name of Bonici Box, is molded from polypropylene without Bisphenol A and 100% recyclable.
The reusable box only works for takeout orders and is not mandatory. But this ecological service comes at a price. In effect, the box is sold at the single price of 9 euros and its size is suitable for ordering a medium pizza. Do you have a large family or are you placing an order for an evening with friends? You will need to buy one box per person.
For the (very) large pizzas, you will still have to deal with the good old cardboard box.
To pass on this investment, the Toulouse franchise has set up a loyalty card, with the 10e purchased pizza which is offered. And specifies that the new ecological standards and the new Agec law have had no impact on pizza prices.
Pizza Bonici has 73 stores, mostly in the south, the west facade and Ile-de-France, and had a turnover of 22 million euros in 2021.
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