Portugal and Cristiano Ronaldo dominate Times Square
LisbonPortugal , November 19, 2022 /PRNewswire/ — VisitPortugal launched a strong program to promote the destination in the North American market, associating itself with the launch event of the latest wax figure. Cristiano Ronaldo Not Madame Tussauds in New York City, by “taking over” Times Square’s digital billboards. After revealing the wax figure of Cristiano RonaldoVisitPortugal advanced one hour for each of the Jumbotrons to the Portuguese to show the world the best that the country has to offer, its people and its natural and historical heritage, and send a message. Portugal To the world about the importance of great travel.
With the motto “Closer to America”, VisitPortugal aims to enhance the diversity of the tourist offer. Portugal and its regions, which have the greatest impact on the American public. From nature to history, from waves to heritage, from cities to villages, from countryside to islands, everything is a reason to choose. Portugal As a destination for your next trip.
This is a unique US brand activation with an expected catalytic effect expected to reach close to 500 million people worldwide. During the high opportunity period: Thanksgiving week and before Black Friday and Cyber Monday, it is characterized by opportunities for Americans to book future travel.
by cristiano ronaldo A wax figure from Madame Tussauds November 21, 2022In the space dedicated to the Portuguese athlete: The CR7 experience. At the same time, for 15 days, films from the public that visit Madame Tussauds will be used. Portugal.
“Cristiano Ronaldo One of the most talented football icons of our time and we were delighted to join Visit Portugal on this special occasion; This is an incredible opportunity to shine a light on a beautiful country and holiday destination. Portugal”, said the head of marketing at Madame Tussauds New York Thiago Mogadoro.
Madame Tussauds New York presents this iconic and breath-taking figure with the Times Square Alliance, NYC & Company, as well as the Portuguese Football Federation and VisitPortugal.
United Nations proved to be one of the most relevant tourist markets PortugalShowing growth of 18.8%, 19.5% and 45.0% in the number of guests, overnight stays and revenue respectively. August 2022 Compared to the same period in 2019.
from Portugal The advertising plan in the United States intends to strengthen promotional activities in 2022 and 2023 with the aim of accelerating the growth of this market, including presence at fairs, such as fairs, activities with luxury tour operators, road shows and workshops.
According to Luis Arajo, President of VisitPortugal, “Support for this event reflects commitment and confidence in the growing market. Portugal Close to the US and offers many reasons to be a travel option for Americans.”
It is important to remember that in 2018, also in Times Square, Visit Portugal carried out a brand activation. Portugal As a surf destination and focused on Portuguese waves, the biggest wave in the world stands out, the Grande Onda da Nazaré, which affected around 300 million people.
About VisitPortugal: Part of the Ministry of Economy and the Sea, Visit Portugal is a national brand. Portugal and developed by Turismo de Portugal IP
More information www.visitportugal.com
About Madame Tussauds New York: voted as a from new york Madame Tussauds invites you to pose “one at a time” with famous and likeable people from world-renowned musicians, A-list stars, sporting legends, world leaders and more. New for 2022, step the red carpet with Dwayne “The Rock” Johnson and Bad Bunny. Plus, Madame Tussauds New York’s Glow Gala is packed with 19 celebrities, including new and never-before-seen wax figures. Ariana Grande and B.TD. With over 85,000 square feet of interactive entertainment, including an expanded MARVEL HALL OF HEROES and a new Oval Office experience, the world-famous attraction is bigger and better than ever! For more information, visit the website madametussauds.com/new-york/ And no Facebook.
About Merlin Entertainment: Merlin Entertainments is a global leader in location-based family entertainment. like from Europe The world’s first and second largest visitor attraction operator, Merlin operates more than 140 destinations, 23 hotels and 6 vacation villas in 24 countries on 4 continents. Merlin’s mission is to provide millions of guests around the world with memorable experiences through its iconic brands and multiple forms of attraction, as well as the dedication and passion of its employees.
to see www.merlinentertainments.biz For more information, follow us on Twitter @MerlinEntsNew
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Source Visit Portugal