Julius Meinl, new compostable capsules arriving in 2023
ANDit was 1862 when Julius Meinl I revolutionized the world of coffee through a process for roasting beans developed by himself, in his shop in the center of Vienna. Today as then, Julius Meinl continues to pass down from generation to generation their own competence and his passion for coffee. With over a century and a half of history behind it, the company faces the new year with a special attention paid to Italyfirst European market, proposing a new product, le “zero waste” compostable capsulesand with a renewed momentum in future investmentsin addition to the novelties that will be unveiled in the second half of the year.
For the historic Viennese roasting company with its production heart in Vicenza, where 87% of the brand’s total production is processed, Italy is one of main reference marketsboth due to the high consumption of coffee in the segment where Julius Meinl operates, namely the Horeca sector, and because blends with high quality standards are mainly consumed in Italy.
The new “zero waste” compostable capsules by Julius Meinl
Julius Meinl, in the new year, aims for acapillary expansion in the country, entering the markets – regional and local – still unbeaten and extending the presence of the iconic Viennese brand throughout the peninsula. The company in 2023 also aims to expand more outside the EU increasing its presence in the United States, where, thanks to the acquisition of local companies, it has managed to increase its customer base over the years and position itself among the main players in the hospitality channel. In the long term, even large-scale distribution will become one of the objectives of the historic roasting company, thus realizing an important growth of the brand.
From 21 to 25 January he will be present at Sigip 2023: for those who want to experience and savor the taste of Viennese cafés, it will be possible to meet Julius Meinl at the stand of WIDEAcademy of Master Pastry Chefs.
Position at Sigep 2023: pad. D3 – booth 032.
Julius Meinl Italy
via Verona 70 – 36077 Altavilla Vicentina (Vi)
Tel. 0444 334411