SBM LIFE SCIENCE and VIANO conclude a distribution agreement for Belgium
Écully, December 7, 2022 – SBM Life Science, a major player in the garden and home market in Europe and North America, and Viano, a strong local player and specialist in organic fertilizers in Belgium, have entered into an exclusive distribution agreement for the Belgian market.
From January 1, 2023, Solabiol®, Protect Home®, Protect Garden® and Biogents products from SBM Life Science will be distributed by the Viano sales force to retailers in this sector.
Sharing the same “family business” origins and the same commitment to offering natural solutions to the consumer, SBM Life Science and Viano together strengthen the availability of care and protection ranges for the garden and home on the Belgian market, benefit of the end consumer.
“It’s a win-win deal for both of our companies. It allows us to complete our current range of fertilizers with a complete and effective range of care products for the garden and the home. SBM benefits from our presence and our experience on the Belgian market. We complement each other and are proud to be associated with an entrepreneurial company like SBM Life Science,” says Frans Krauch, CEO of Viano.
“At SBM Life Science, we are always looking for new ways to innovate to best meet the demands of our distributors and our consumers. Partnering with Viano, a strong local player in Belgium, is a great opportunity to combine our strengths and develop SBM Life Science brands and concepts in this region. » says Matthieu Schmidt, European Director SBM Life Science.
ABOUT SBM LIFE SCIENCE
SBM Life Science responds to everyone’s need to reconnect with nature by putting plants at the heart of our lives.
SBM Life Science is the Garden subsidiary of SBM Company, group
French, family-run and independent with nearly 1,000 employees present in 31 countries.
Created nearly 30 years ago, SBM is uniquely present in Europe and North America, on the amateur and professional market.
SBM has met its expertise in the service of its customers and consumers through innovative and responsible solutions and services for their plants, gardens and their place of life. SBM offers a complete range of products, in particular for the protection, care and nutrition of plants, but also seeds and soils, as well as products for the control of pests and mosquitoes, in order to meet the needs of consumers: food, beautify, maintain and defend.
SBM Life Science has deployed several flagship brands in Europe: Protect Home®, Protect Garden® and Solabiol®, a pioneer in natural products in France since 2001. Other successful local brands complete the offer in each European country, such as NutriOne®, Phostrogen® and Stroller®.
In North America, SBM Life Science is a key player in innovation in the garden market and is positioned with flagship brands such as BioAdvanced® and Natria®, one of the main brands of organic products.
Recognized by its international employees, SBM Life Science obtained Great Place To Work® certification in Europe in 2022, a recognition that echoes that obtained in the United States in 2021. In France, as part of the JardinPlus® 2022 Trophies, SBM Life Science was elected Supplier of the Year by distribution purchasing decision-makers.
For more information, please visit https://lifescience.sbm-company.com/en/
“ABOUT” VIANO
Providing consumers with natural ways to enjoy their own garden is Viano’s core purpose and directly correlates to its ‘Happy Bio’ slogan. ”
Viano is the oldest brand of organic and mineral fertilizers on the Belgian market, produced by Rendapart NV. Viano is a strong brand throughout Europe and aims to build long-term healthy relationships with customers and suppliers.
The main objectives of Viano are:
– To offer consumers and professionals in cultivation and gardening high quality products
– Offer a full range of solutions to promote plant growth and maintain soil fertility
– To maintain Viano as a leading brand in the consumer choice process in the gardening market.
– Continuously improve the production process and the supply chain in order to maintain strong relationships with direct partners.
– Remain innovative in the use of basic raw materials.
Viano is a family business and aims to suppress its own family values in its way of doing business, i.e. “fair, relative and always available”.
For more information, please visit www.viano.be