Giant poster in Salzburg: beer at the construction site
Since September of this year, the Zipfer beer brand has been on display in cooperation with dentsu Austria with posters, city lights and poster lights on the Epamedia network in Upper Austria and Salzburg. Now the brewery Brau Union relies on a big board in Salzburg.
The “Urtypical like you” campaign emphasizes the uniqueness and value of every single person. At the same time, the focus is on the connecting togetherness on the subjects. The highlight of the campaign: different names that can be read on the “Urtyp” and “Urtypin” beer bottles shown. According to Epamedia, viewers can find themselves in the subjects.
The giant poster is attached to scaffolding on St. Julien-Strasse in Salzburg. The Zipfer motif can be seen on two areas, which together have more than 200 square meters of advertising space.
Sustainable advertising
According to Epamedia, the material from which the big board is made is 100 percent recycled and is also PVC and phthalate-free. Together with digital printing partner Bellutti, Epamedia offers this environmentally friendly alternative. From 2023, used banners and nets are also to be fully recycled again. Bellutti is already taking these back and feeding them into a closed recycling system. This is how the Zipfer banner is reused.
“Sustainability is a key issue for Brau Union Österreich. We pursue this in business areas. In this sense, the sustainable Bigboard in Salzburg also suits us perfectly,” explains Johannes Hofmann, Senior Brand Manager Brau Union Austria.