New visual identity for the Hôtel Akena group » PACA’s economic and political newsletter
Hôtel Akena, a French group expert in independent franchised hotels and an alternative to large hotel chains, unveils its new visual identity.
The channel thus wishes to convey through these new logos, the values of the group: agility, audacity, creativity. Under the impetus of the President of Hotel Akena, Marc Plisson, the Register agency, specialized in Strategic Design, imagined for the group a revamped logo in order to illustrate the dynamism, the move upmarket, as well as the highlighting a strong, sober and elegant brand strategy.
The concept adopted is that of flight, symbolized by a design in the shape of a wing, with a free, inspiring and more charismatic spirit. We find in this symbolism feathers, synonymous with lightness and comfort, like a soft pillow.
The logo is encapsulated for better visibility and readability from afar. This new visual identity accompanies the growth of the group which accelerates its development and multiplies the projects with establishments which are beginning to come to life.
The group logo is available in several colors depending on the number of stars of each establishment. – Klein blue for 2* hotels to highlight the dynamic side and the essential concept of the offer: a room equipped with a television screen, good bedding and a breakfast made up of local seasonal products . – midnight blue, an elegant and timeless tone for 3* establishments – “champagne” for 4* establishments, with melted and sparkling golden reflections, to stay in the same universe while being premium.
The installation of communication tools and signage bearing the new graphic charter is scheduled for January 2023; all hotels in the network will be equipped by December 2024.