Lyons. Guided tour of the new Rolex boutique –
After the inauguration in 2008, in Lyon, of the first boutique exclusively dedicated to Rolex, on Place des Jacobins, Maier Horloger announces the move and the reopening of the Rolex Lyon boutique.
Now located at 93, rue Edouard Herriot, in the heart of the golden triangle, the new Rolex Lyon boutique was designed “with great respect for the elaborate building dating from the end of the 19the century “. Its impressive corner facade in local Villebois stone has been worked like grooves, evoking the iconic bezel of classic Rolex models. The facets are shaped according to two finishes, hammered and smooth, in order to make this material vibrate. They thus allow a play of light with the windows in travertine and bronze.
On the ground floor, visitors are welcomed by a stucco-topped travertine counter – a unique piece created by the architects of Interior Design at Rolex – which adopts the motif of the high relief of the Grand Hôtel-Dieu, illustration the link between the watchmaking manufacture and the capital of Gaul. On the right, a reception counter named “Cyclops” with pendants – a nod to one of Rolex’s signatures: the Cyclops magnifying glass, patented in 1953 to enlarge the date on the dial – presents related iconography to the history of Rolex.
The aquatic veining of the Emperador marble in the bar echoes the “Aqua Wall”, a wall panel whose subtly illuminated wave pattern evokes the marine world dear to Rolex, to which we owe the first waterproof wristwatch, activated in 1926. Visitors could also drop off their watch at the after-sales service reception desk, behind which a stucco of watch movements evokes the know-how of the brand with the crown.
All materials from the 72 m Rolex watch workshop2 located at 1uh the floor is selected and implemented with the same care as for all the spaces on the ground floor. Whether it’s welcoming and advising customers or having a watch taken care of by the Rolex service centre, everything contributes to making each visit to this new Rolex boutique an intimate and privileged experience of the brand universe.